In a market that consumes about 40 million gallons of paint a year, agility in corporate management is a key factor.
An analysis of the Central American market made by Velia Jaramillo in an article on Estrategiaynegocios.net highlights from the beginning its main features: "...The mosaic of the Central American paintindustry looks more colorful than ever. Competitors have formed new alliances, purchases, brands and new territories. All of the marketing channels and market niches are in dispute. "
PPG Industries is preparing the relaunch of the Glidden brand in Central America from Panama, where it has already opened nine new stores and plans to open another 16, on top of the 75 already operating in the country.
With a view to strengthening operations in the region, after the acquisition of Comex , PPG Industries will invest $6 million in renewing its portfolio and the position of the Glidden brand in Central America.
PPG Industries has completed the acquisition of Comex Central America, adding 57 stores to its sales network in Central America in the paint and refurbishment line.
From a press release issued by PPG Industries:
PITTSBURGH, June 2, 2015 – PPG Industries (NYSE:PPG) today announced that it has acquired Consorcio Latinoamericano, which operates a network of 57 paint stores in Central America. Financial terms were not disclosed.
Following the purchase of Kativo by Grupo Mundial, the main competitors in Central America in the paint sector are Pintuco, Sur, Comex and Lanco.
With the acquisition of Kativo by the Colombian firm Pintuco for $120 million, pressure will increase in the Central American paint market competition. With this investment, the manufacturer has consolidated its plan to extend throughout the isthmus. Back in October it had acquired the Vastalux brand.
As part of its expansion plans in the Central American market, the Colombian company Pintuco has acquired the operations of the paint company Vastalux.
A press release by Pintuco states that : "The acquisition will be legally formalized once the range of processes required by Costa Rican law has been completed and all other conditions agreed with Vastalux have been fulfilled."
Operations have begun at new Celco and Grupo Solid paint manufacturing plants, enabling new markets to be opened.
The increase in installed capacity is expected to lead to an increase in production. By 2012, the manufacture of 30 million gallons of paint are estimated to be possible, of which 8 million gallons will go toward national markets and the rest will be exported.
The Colombian company has announced plans to expand its paints division, Pintuco, in Central America.
The firm's president, Ernesto Fajardo, announced the Central American expansion plans, which include negotiations for the construction of a paint manufacturing factory that could be located in Guatemala, Costa Rica or El Salvador.
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