Eight in ten Peruvians buy own brand label products, with bread, rice and oil having the most presence in supermarkets
From a statement issued by the Costa Rican Foreign Trade Promotion Office:
Peruvians prefer to shop in supermarkets, because of the variety of products on offer , as well as for reasons of safety and comfort. In 2014, supermarket sales showed a growth of 9.5% compared with the previous year, which represents 44% of total retail sales.
Through the convening of an international competition, the government will select a Country Brand which it will use to improve promotion of the country as a destination for tourists and investments.
From a statement issued by the Government of Honduras:
The President Juan Orlando Hernandez stressed that the country brand image contest will be the first step of many efforts to be made by the Government to position Honduras worldwide in the areas of trade, investment, human talent and tourism.
Private brands, also known as intermediaries or retailers, are being increasingly sought out in developed markets such as those in European countries.
From a press release issued by the Foreign Trade Office (Procomer):
A study by the consultancy company Nielsen in 2013 for the Yearbook of Private Label Manufacturers Association (PLMA) shows that private brands increased their share in 18 of the 20 European countries analyzed, which led to them being the most popular and demanded by consumers.
There has been a reduction in the number of independent gas stations and an increases the presence of corporate brands.
The gas stationsbusiness in Guatemala has been transformed in recent years, as fewer and fewer service stations are being operated by independent companies, many of which have sold their establishments or been acquired by international franchise brands.
Lego International has won a lawsuit against Lego PZ Multiservicios S.A. of Costa Rica for the misuse of the toymaker's brand name.
Lego International won the lawsuit filed against the corporation Multiservicios Lego PZ Costa Rica for the unauthorized use in its company name, of the trademarked name Lego. The Register of Legal Entities at the National Registry ordered the administrative detention of the corporation.
Globalization increases the need to protect the brand names of products which have become an increasingly valuable asset allowing effective communication with customers.
"One of the characteristics of brand names is to be something distinctive, a vehicle of communication between the seller and the consumer, which can become a very valuable asset," says Bernal Molina, from the Industrial Property Department at the National Registry Office.
It takes from six months to a year to complete the process for registering a patent for a brand with the Guatemalan Intellectual Property Registry.
Various sectors in Guatemala agree with the estimate. "Although there is a commitment to the free trade agreement between Central America and United States (CAFTA), which entered into force in 2006, Guatemala has not signed", reported Prensalibre.com.gt.
Private label products are still the choice of European consumers to reduce their expenditures in times of crisis.
From a press release by Procomer:
According to the latest report on the Private Label in Europe 2012 from SymphonyIRI Group, a company dedicated to market research, the purchase of private label products is still the choice of European consumers to reduce their spending, while manufacturer brands make efforts to protect their market share.
In order to align with the regulations to which they are committed in the Partnership Agreement with the European Union a draft amendment will be presented to the Legislative Assembly.
The main changes to the current legislation provides for the inclusion of specific procedures for registering things such as geographical information for domestic products, which refer to a "geographical name, description, image or sign that designates or evokes a product’s origin such as its country, region or locality ", as established by the current legislation, in force since 2002.
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A General Practice law firm which specializes in Business and Commercial Law as well as Foreign Investment in Costa Rica. Our firm originally established in 1940, currently operates offices in San José and Guanacaste
Operates in Costa Rica
Phone: (506) 2258 2525