After declaring the preliminary procedure void, a new tender has been launched for the marketing of advertising space in Metro Line 1.
According to records on PanamaCompra.gob.pa on October 12 a declaration of void was given to the public act for the "development, marketing and management of the advertising inventory for physical spaces on Line 1 of the Panama Metro."
Metro de Panamá is putting out to tender the development, marketing and inventory management of advertising on physical spaces on Line 1 of the Panama Metro.
Panama Government Purchase 2016-2-80-0-08-LV-000713:
"Metro de Panama S.A. will select a company to develop, market and manage advertising on the inventory of physical spaces of Line 1 of the Panama Metro, spaces which will be used for advertising businesses and marketing by third parties.
The Tourism Authority in Panama is putting out to tender the design, manufacture, assembly and disassembly of stands, media promotion and coordination of preconditions for the country's participation in tourism fairs.
From January 2016 new regulations of the Mayoral Office of Panama will be in effect, imposing fines on companies that exceed the maximum number of ads permitted.
The new rules governing in January 2016 prohibit placing posters or any announcements at more than 11 points, including churches, airports, national monuments, sites declared heritage of the Republic, sites declared as protected areas or city gardens. The Mayor of Panama announced that companies which currently have billboards or other outdoor advertising have a period of 180 days to put them in order.
The Municipality of San José is putting out to tender the supply, installation and maintenance of bus stops, advertising panels and rubbish bins, and commercial exploitation of advertising space for 10 years.
Costa Rica Government Purchase 2015LN-000030-05101:
In May the company Metro de Panama plans to convene a tender for contracts for dynamic and static publicity on trains and stations in the city's subway stations.
The only thing needed to complete the process of defining the tender conditions is the approval of the Ministry of Finance and the Comptroller General of the Republic. Proceeds from the sale of advertising spaces in stations of Line 1 of the Panama Metro are expected to be in the order of $3 million a year.
An announcement has been made that the Legislature will resume discussion of approving the Signs Act, which aims to charge an annual tax on advertisingsigns installed on streets and roads.
As yet no date has been announced for the return to the discussion of the rules, but consultation is already taking place with the 153 municipalities of the country. The tax proposed, for each sign, varies depending on the size, type of structure and placement.
The Secretary of the Metro announced that starting 2015 the trains and stations on Line 1 will have advertising spaces that will be offered through competitive tenders.
Following the example of Hong Kong and Singapore, the Secretariat of the Metro will make available advertising space in stations and on trains, from which it expects to receive $25.2 million and will use some of those funds to pay for fare subsidies.
A new commission set up by the Ministry of Health will regulate advertising of tobacco and alcohol and will look at increasing taxes.
The National Commission for the Prevention of Chronic Noncommunicable Diseases and Cancer, established by the Ministry of Health and Welfare will be responsible for the regulation of advertising of snuff and alcohol and also promote the consumption of healthy foods.
The adjustment to the Advertising Standards Code includes changes to the marketing of food and non-alcoholic beverages and those targetting minors.
"All of the documents from responsible sources that give us indications, that tell us of existing trends or what's happening in the world, with the research that is being carried out, are important tools for dealing with the reforms and allowing the Code of Ethics to always be up to date" , said Sherman Calvo , president of the Salvadoran Association of Advertising Agencies (ASAP) and Senior Vice President of National Advertising Council (CNP) to Laprensagrafica.com .
Of all the advertising spending in mass media in the region, Nicaragua's share is 8%.
Guatemala's is 28%, Costa Rica's 22% and Honduras' is 16%.
Despite this reduced participation, the Nicaraguan media market has grown by 15% over the last two years, said Cesar Espinosa, CEO of Cem Communications and president of the Nicaraguan Organization of Advertising Agencies (ONAP), during an interview with Humberto Galo for Laprensa.com.ni.
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