Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.
In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.
Personal care items, vehicle accessories, food and beverages are some of the products most demanded by consumers, who have migrated to digital platforms to make their purchases.
In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.
After 56 years of history the weekly Costa Rican newspaper will continue to serve the interest of English speaking readers but only through its online edition.
From a publication on Ticotimes.net:
The story by now is well-known: Fifty-six years ago, a group of high school students at Costa Rica’s Lincoln School wanted to learn about journalism. So veteran U.S.
Advertising online is not an option anymore but a necessity, and requires stricter planning than traditional advertising.
Every cent spent in an advertising budget must be carefully planned. These are though times, with fierce competition in all fields. Preparing successful advertising campaigns requires a lot of work, and actions in several fronts. A balanced online marketing plan is much more than just spending some dollars on Google’s Adwords.
Telefónica leads in the region, followed by Taca, Claro, AES, Panama Canal Authority and Cemex.
Llorente & Cuenca conducted a study on the online presence of the leading companies of Panama and Central America. A total 55 companies participated in the analysis: the top 30 companies by net income and 25 leading companies in various industry sectors.