The recent announcement of the construction of a Disney theme park in Costa Rica has been denied by the Disney Corporation itself.
The announcement by the mayor of the city of Liberia on a morning variety program was quickly replicated by various media outlets for a few hours after being denied not only by the Disney Corporation and by the supposed developer of the project, but even by the aforementioned mayor, who was not able to confirm the information.
71% of consumers who buy online, return to buy again from the same vendor, whereas this percentage drops to 4% for purchases in physical stores.
An article in Peru-retail.com reviews the results of a study by the Spanish consultancy firm TNS, which highlights greater loyalty from online shoppers compared to traditional buyers.
"As a saving strategy, customers shopping in traditional establishments distribute their purchases over a larger number of establishments and increase purchasing frequency, which means, according to the consultant, there is an increase in the purchase of generic brands and less loyalty to establishments. Meanwhile, the virtual shopper has less diversity of businesses on the Internet and looks for a web service which is 'friendly' and 'agile' in order to facilitate their purchase. Once they find an online establishment that satisfies their expectations, they don’t tend to have much reason to change. "
Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.
While traditional media continue to lead in advertising investment, in Guatemala the portion of the budget devoted to online media - websites, social media and mobile devices is growing, reaching about 10% of the total, noting that the country is following the trend of developed countries, where even the reign of television as the premier advertising medium is being challenged by the Internet.
Internet users feel three times more confident in the publicity they find at information portals, than they do in that found on "Social Media" sites
In the marketing world, "social media" is the buzzword of the moment and many, often without much web experience, feel they should recommend clients put publicity on social networking sites such as Facebook and Twitter.
Veterans from the print media world are finding it difficult to adapt to the already established world of digital communication.
Data shows the parallel evolution (but in different directions) of both industries. Between January 2005 and 2010, 109.500 jobs were lost in the newspaper industry and 19.500 in magazines, according to data from Ad Age DataCenter. During the same period online media, web sites and search engines created 18.300 jobs.
In just a year and a half, and in the midst of an economic crisis, Central America’s information outsider, CentralAmericaData.COM, has become an unprecedented editorial success.
From February 16th to March 18th, CentralAmericaData.COM, the region’s bilingual business website, was visited by 194.000 people, who read more than half a million pages, satisfying their needs for business, economics and finance information on Central America. These numbers are endorsed by the objectivity of Google and Quantcast, a renowned online media measurement agency.
Web portal on business in Central America. News, analysis, business opportunities, economic indicators, press releases, events calendar and training activities.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (506) 2225-4786 - (506) 2258-2314