The average european tourist plans trips less than a year in advance and searches and books tour packages via the internet, without using intermediaries.
A study by the Costa Rican Tourism Institute to identify best prospectsfound that"... generally Europeans decide on their holiday destination less than a year in advance and in most cases organize their trips independently i.e., without using intermediaries. It was also found that the most used methods of finding information include recommendations from friends, search engines and online travel agencies and websites promoting the destinations.
Over thirty wholesale companies from the United States will participate in business roundtables with local operators on October 23rd and 24th in the capital.
From a statement issued by the Ministry of Tourism of El Salvador (MITUR):
Over 30 wholesalers from the United States, will be in the country for the second edition of the El Salvador Travel Market 2014 (ESTM2014), which starts on Thursday 23 October and which includes business meetings in a hotel in the capital.
The event held at the Atlapa convention center on September 26th and 27th will bring together wholesale companies from Europe, America and Asia with tourism companies from Panama and the region.
From a statement issued by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):
(Panama, June 17, 2014). Over 150 wholesale operators from America, Europe, Asia and the Caribbean who have great interest in tourism in Panama, will meet in the fifth edition of the INTERNATIONAL TOURISM EXPO, to be held on 26 and 27 September.
From 5 to 7 December 2012 the 18th interactive edition of the fair will take place in Panama in which tour operators from Central American and the Caribbean meet with buyers from Europe and the U.S.
MITM is a two-day interactive exhibition of, which is now 15 years old, providing market-oriented incentives, meetings and events, where tourism companies and travel agencies from the Americas and the Caribbean meet, in the form of pre-arranged individual appointments, with buyers from Europe and the U.S. to organize and set up incentives trips, meetings, conferences, congresses and events. Buyers are invited to participate in MITM after a rigorous selection process.
Central American governments have no interest in creating tourism packages that include destinations in different countries.
According to an article in Prensa.com, so said the tourism minister of Panama, Salomón Shamá, noting that "tourism ‘is the new cold war' between countries, and he stressed that it is not true that countries would share the foreign currency generated by international tourism. "
Tourism officials discussed offering both countries as a multi-destination.
Both tourism authorities and companies are realizing the benefits of this approach.
The director of the Commercial Office of the Government of Colombia for Costa Rica, Nicaragua and Panama (Proexport Colombia), Alvaro Gomez-Escalante, told Pa-digital.com.pa, "We have a common destiny, and considering our proximity and connectivity, Europeans can come to this part of America and visit Colombia and Panama.”
Daniel Choto wrote in Elsalvador.com: "They will look to develop new products with the vacation packages so that tourists can have a travel plan which includes specific destinations, lodging and routine to be carried out which will be done through the TACA-Holidays Program in the United States, Central America, Mexico and South America. Marketing actions will include product creation, event participation and attendance of international vacation and business tourism fairs in which El Salvador is seen as having a lot of potential.”
Countries in the region are trying to sell themselves as a tourism "multi-destination" under the banner "Central America, so small...yet so big,"
However, they still have some weaknesses to work on in order to strengthen this economic activity such as greater public investment for tourism promotion and integrating the various tourism offers such as volcanoes, beaches, colonial cities, Ricardo Martinez, Honduran tourism director, pointed out.
"The colonial and volcanic route" which covers all the countries on the Isthmus is one of the first fruits of the recently formed Federation of Tour Operators Associations.
Representatives from the tourism entity met yesterday in Guatemala during the II Encounter of Central American Tour Operators to study in depth each one of the geographical destinations, as well as to define strategic business alliances.
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