Gone are the days in which people were loyal to a single news medium.
A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio.
In the United States, Internet is the third most popular news medium, after local and national television, ahead of newspaper and radio. On a typical day, 59% of the population receives news through a combination of online and offline sources.
Survey: What do you do during TV advertisements? 39% changes the channel, 37% speaks with someone in the room, and 34% surfs the Internet.
“Adding Internet to the advertising mix, in addition to other traditional media, contributes in increasing your reach. This is because Internet has now massive reach among consumers, and they mix it with print and radio.”
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