The advertising services market is estimated at approximately $800 million and is made up of some 654 companies, of which 6 out of 10 already export their services, with their main markets being the U.S., Panama and Mexico.
Regarding the context in which the business is developed, a study prepared by Promotora del Comercio Exterior (Procomer) explains that the national market has been influenced by the entry of international agencies affiliated to existing national agencies (under annual fee payment models, franchise, total acquisition or shareholding). Other companies have entered through their offshoring model.
For Costa Rican businessmen, the neighboring country is a very important market, since it is dedicated to logistics, trade and financial intermediation, and demands different types of goods produced by Costa Rica.
In 2018 Costa Rican exports to the Panamanian market totaled $606 million, which positioned Panama as the fourth most important destination for foreign sales, surpassed only by the United States, Holland and Belgium.
The Guatemalan export sector identifies Florida, Texas, Virginia, Maryland, Georgia, New Jersey and New York as the U.S. states with the greatest potential for the country's exportable supply.
The Guatemalan Association of Exporters (Agexport) presented the "Best Markets, Products and Services 2019", which is based on the analysis of different macroeconomic variables, sustained growth and market dimensions, to show the exporter the opportunities with the greatest potential.
A 7% increase has been reported in local sales of pharmaceutical products over the last year, while exports continue to show the same upward trend as in recent years.
Without providing more details on the figures of the pharmaceutical products market, the Central Bank recorded growth in sales in the sector of 6% and 7% for the years 2015 and 2017, respectively.
In order to increase their sales abroad, farmers in the Dominican Republic intend to raise their farm's productivity levels this year.
Representatives of the guild of cattlemen state that farms in the sector that are dedicated to raising animals for production of milk and meat, have comparative advantages for local commercialization of products and also for their exportation.
Increasing the amount of land planted, consolidating markets where there is already a presence and exporting cigars to China are part of the tobacco industry's goals for 2015.
It is expected that in 2015 tobacco exports will grow by 5% and reach new markets such as those in China, Morocco and other Middle Eastern countries, where it is estimated that cigars would be very well received.
The quotas for duty free export of beef, rice and tuna negotiated in the Agreement with the European Union are not being exploited to the fullest extent by local producers.
Lack of certification by the meat processing plants for export, the crisis in the agricultural sector and the absence of incentives to produce exportable foods are some of the factors which, in the opinion of producers, are preventing the country from taking advantage of the tariff benefits granted to country under the Economic Association Agreement (AA).
In 2013 the export supply of the region in the international market was focused on integrated electronic circuits, coffee, bananas, sugarcane and medical devices.
From a report by the Secretariat of Central American Economic Integration (SIEC):
Diversification of exports is above the thresholds of the largest Latin American exporting economies.
Climatic factors and issues related to pastures have forced ranchers to import in the first half of the year 1,753 head of cattle, which is 309% more than was imported in the same period in 2013.
Climatic factors and issues related to pastures have forced ranchers to import in the first half of the year 1,753 head of cattle, which is 309% more than was imported in the same period in 2013.
On August 26th training will be provided in Guatemala on the features, requirements and conditions for selling products in the Mexican market.
From a statement issued by the Guatemalan Exporters Association (Agexport):
Overcoming obstacles which have traditionally limited Guatemalan exports to Mexico, being aware of and taking advantage of opportunities in the Mexican market through strategic alliances which will help you to be efficient in the export process, minimizing risks, time and resources are some of the goals of the Workshop on Innovative Strategies to Start or Increase Your Exports to Mexico, an activity organized by the School of Foreign Trade -AGEXPORT-, and which will take place on August 26, 2014.
Analysis of supply chains, major players, consumer trends, and major requirements for the entry of food products into the Guatemalan market.
From the introduction of a report by the Costa Rican Foreign Trade Promotion Office :
Guatemala is the sixth destination for Costa Rican exports and second in the Central American region. Total trade in this market has grown by 8.2% in the last decade, going from 411.1 million in 2003 to 836,700,000 in 2013.
A report prepared by SIECA contains data on the recent behavior of demand and international prices, and their impact on regional production and exports.
From the report by the Secretariat for Central American Economic Integration:
"The fall in coffee production volumes projected globally corresponds to a clear market signal that will detonate in upward pressure on the prices quoted for the aromatic.
The Department of Agriculture of the United States has authorized the entry of pineapples and other fresh fruits from Malaysia.
Costa Rica will have to face competition from pineapples exported from Malaysia to the U.S. market. Although initially it is expected that there will be a low volume in the market, affects could be felt in the medium and long term.