Guatemala is betting on another shopping center for 50 stores, with 15,000 square meters of construction on a three-hectare site.
CentralAmericaData's "Commercial Feasibility Studies" includes an up-to-date list of public and private construction projects that have submitted Environmental Impact Assessments (EIA) to the respective institutions in each country.
Location intelligence is a key tool that shopping center managers should use since, via people’s location and mobility data, they gain valuable insights such as how much time consumers spend in stores and how often they visit.
Shopping centers can use this technology to collect geospatial data sets, transaction history, and point-of-sale data, as well as other business processes for in-depth geographic analysis by providing demographic data on adjacent businesses, including competitors.
POI characterization through Big Data has become more frequent as it allows the implementation of strategies and site selection solutions within the various business sectors.
Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenues and optimizing costs.
Case Study: Visitor profiling at Perisur, one of the most exclusive shopping malls in Mexico City.
The real estate company in charge of Oakland Mall will begin phase three of the expansion, which will have five levels and basements for different areas.
The interactive platform "Construction in Central America", from the Trade Intelligence Unit of CentralAmericaData, includes an updated list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
Through solutions based on advanced mobility data analytics and predictive models, it is possible to identify different types of patterns, needs, strategies or even future consumer trends.
There are hundreds of solutions and analyses that can be performed thanks to mobility data, such as forecasting models, tracking and predictive market models, business intelligence, real estate project evaluations, solutions based on geomarketing, probabilistic models, among others.
Shopping center with different areas in Finca San Miguel Canales, San Jose Pinula, with a construction of 12 thousand square meters and a value of $6.4 million.
The interactive platform "Construction in Central America", from CentralAmericaData's Business Intelligence Area, includes an updated list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
During 2020, 92 environmental impact studies were submitted for the construction of commercial buildings in Central American countries, and most of the estimated investment was focused on Costa Rica and El Salvador.
The interactive platform "Construction in Central America", by CentralAmericaData's Business Intelligence Unit, provides an updated list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
Defining the design of a shopping center, determining the mix of store types and the optimal size of stores to maximize the benefits of commercial areas, are objectives that can be achieved through the proper analysis of large volumes of data.
The volumes of data being generated in the digital environment every second enables business leaders to make well-informed decisions that are based on the analysis of empirical evidence.
In the municipality of Santa Lucia Cotzumalguapa, Guatemala, the Íntegro business group is building a new shopping center that will have a profitable area of 12,600 square meters.
The new shopping center will be located specifically at kilometer 88 of the main highway that connects Santa Lucía Cotzumalguapa with the departmental capital of Escuintla.
Following the announcement of the restrictions imposed in Guatemala to mitigate the outbreak of covid-19, which contemplate the closing of restaurants after 9:00 pm, businessmen anticipate that sales will fall and that they will have to reduce the number of personnel hired.
In order to mitigate the spread of covid-19, as of January 26, shopping centers and malls, supermarkets, convenience stores and neighborhood stores, will be allowed to carry out their activities until 7:00 pm.
The January 26 edition of the Diario de Centroamerica published the Ministerial Agreement 08-2021 of the Ministry of Public Health, which details the restrictions imposed, which aim to mitigate the escalation of the number of cases of covid-19.
Designing or adapting properties to be of mixed use, offering more entertainment options and mixing in an adequate way the type of tenants to whom the premises will be rented, are strategies that could give a new boost to shopping centers.
The pandemic drove consumers away from shopping centers, as government home quarantines in the region, the rise of e-commerce, and bans on people from visiting these facilities significantly affected mall operations.
The change in consumer habits resulting from the boom in e-commerce and the preference for avoiding visits to physical stores, has forced some large commercial surfaces to be transformed into storage and logistics areas.
The covid-19 outbreak caused the emergence of a new commercial reality, in which consumers are less willing to go to physical stores to make certain purchases and prefer to store online.
In Guatemala, since October 1st, shopping malls have reactivated their operations, and businessmen in the sector estimate that sales will be 40% of the levels reported before covid-19.
After more than four months of closure due to the covid-19 outbreak, shopping malls in Guatemala received the endorsement to start serving their customers and as of July 31 have reactivated their operations.
With the publication of Ministerial Agreement 187-2020, the Health Alert System for the covid-19 epidemic was made official, which includes four alerts: red or maximum, orange or high, yellow or moderate, and green (new normal).