In Costa Rica the total amount of accommodation available for rent through the web platform Airbnb is now equivalent to 18% of the hotels in the country.
The figure has been confirmed by the union of hoteliers, who say there is now a total of 11,000 homes offering accommodation for tourism through Airbnb.On top of this data there are also residences rented to tourists through other platforms such as Homeaway or VRBO.
Solutions are being sought to the lack of promotion of the country and unfair competition from illegal hotels, so that the occupancy rate, which went from 70% in 2011 to 52% in 2015, can be improved.
According to the Office of the Comptroller General of the Republic, the occupancy rate in Panama fell once again last year, going from 56.1% in 2014 to 52.3% in 2015.
Lack of international promotion is the cause indicated by entrepreneurs of the fall in the average rate in the capital, which has dropped by 40% in the past five years.
The union says the problem of oversupply of rooms in the country began to get worse in 2012, when the international tourism promotion agreement which the government signed with an advertising agency ended.They argue that "...While Panama disappeared from international markets, other countries such as Costa Rica, Mexico, Ecuador and the Dominican Republic increased their spending on advertising. "
Although major hotel brands claim not to be affected, the growing supply of houses and apartments for short stays, is forcing hotels to change their methods of attracting guests in order to survive.
Airbnb, VRBO and Homeaway are just some of the countless websites where owners rent their houses or apartments to tourists, who increasingly opt for this alternative to conventional hotels worldwide, and Central America is no exception.
While occupancy rates and average prices continue to fall, the Panamanian hotel market is preparing to increase its supply by another 1,200 rooms at the end of the year.
The Panamanian Association of Hotels (Apatel) reports that in recent years there has been a 209% increase in the number of rooms available in the country, in contrast to demand which has only grown by 5% annually.
American and European tourists who visit the country are most likely to choose this type of service, where in the province of Cocle alone it represents 95% of the hotel supply.
Following the global economic crisis which began in 2008, tourists are looking for a hotel service that allows them to enjoy a more comprehensive service, paying a fixed fee for everything.
Suppliers and representatives from local hotels and Central Americans will be gathering together in Managua on October 21st to participate in conferences and business appointments.
As a result of tourism growth and increased demand for these services the first edition of the Feria de Nicaragua will be held in the convention center of the Crowne Plaza hotel. Over 150 suppliers and 300 hotel owners are expected to attend.
Although since 2011 the construction of hotels has shown a downward trend, 23 new projects requested a declaration of interest in order to start operations in the country.
Figures from the Construction Chamber show that between 2011 and 2013 the total square meters approved for construction of new hotels dropped from 140,670 m² to 51,975 m². However, it seems that the sector us beginning to recover, as there are 23 projects that were declared of interest by the Costa Rican Tourism Institute (ICT) that are under construction or have received approval to start work.
In Panama the increase in room supply has caused a price war between hotels trying to attract travelers and increase the occupancy rate which on average is not more than 60%.
Hotel occupancy in the country has been declining since 2011, when it stood at 68.6% dropping to 59.3% within the sector this year, according to figures from the Tourism Authority of Panama (ATP).
Despite recovery since the years immediately following the crisis of 2008, the average hotel occupancy rate for 2013 stands at only 55%.
From a report by the Association for Research and Social Studies (ASIES):
"... In Guatemala, the average age of a hotel is ten years old. However, there are several hotel companies over 30 years old, denoting their ability to transcend time. "
Tax incentives for the construction of hotels in the interior of the country are behind the increase in the number of operating permits issued since the implementation of the law in 2012.
With up to six years to start their projects, investors interested in developing hotel infrastructure in the interior of the country have until 2020 to benefit from the tax incentives which include total exemption from import tax, including transfer tax on goods and services (ITBMS), for a period of 20 years for the purchase of equipment, furniture, fittings and equipment used in the construction and equipping of the complex.
The average occupancy rate in 2013 in the country's hotels was less than 50%, the lowest in the last five years.
Figures from the Costa Rican Tourism Institute indicate that the average occupancy rate during 2013 was 48.7%, the lowest since 2009, when the international crisis started, resulting in a significant reduction in the flow of foreign tourists coming to the country.
The current occupancy rate of 57% can be explained by the increased supply of rooms and the relative decline of San Jose as a business destination.
The increased supply of hotel rooms in the capital is one of the reasons for the low level of occupancy, which as of January stood at 57%. This occurs mainly in hotels that attract business travelers or tourists who spend up to two nights prior to departure.
Renting apartments for tourism is the apparent culprit for hotel occupancy in Panama City falling by 10% in the last year.
Apartment owners have increased their sales despite the existence of a law banning tourists renting for less than 45 days.
Prensa.com reports: "Hotel owner Jaime Campuzano recognizes that three-bedroom apartments are being offered for $60 a day, which hotels prices can not compete with."
The major hotel chains have cut their prices by up to 50% on weekends.
The Minister for Tourism has received a combined proposal from the hotel chains Crowne Plaza, Real Intercontinental, Sheraton Presidente, Holiday Inn, Hilton Princess and Courtyard Marriott together with the Salvadoran Chamber of Tourism (Casatur).
The deal, available until 31 December, aims to stimulate national and regional tourism.