Two Costa Rican bookstores are preparing for new openings in 2015 in the country and expansion into El Salvador, Honduras and Nicaragua.
With a format combining a bookstore and gift shop, music and videos, Librería Internacional and Lehman are looking to expand both in the Costa Rican market and regionally. In line with this strategy, Librería Internacional this year opened two new stores in San Salvador, while in Costa Rica two new branches were opened.
Expansion and creation of new brands are some of the strategies that the major bookstores around the country are implementing in order to get ahead in a changing industry.
While some bookstores have reported lower incomes than those generated in previous years, others are experiencing increases in sales in a business where innovation and diversification appear to be the key to future growth.