Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
"Users of the microblogging network do not represent real-world consumers ."
Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.
"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.
Maps, interactive tours, destinations to visit, benefits for travelers, events and much more can be viewed at Visit Panama using mobile devices.
As part of a strategy being implemented by the Tourism Authority of Panama (ATP), local tourism information can now be viewed from cell phones. The goal is to exceed 2 million visits per year, and increase the number of pages visited by tourists coming into the country.
Today, marketing has taken on a complexity that can not be solved by the traditional 4Ps: product, price, place and promotion.
An article by Antonio Jimenez in Elfinancierocr.com shines a light on an issue which before the globalized economy and the digital revolution was solved with the concepts of product, price, place and promotion.
Measuring results is essential in order to check whether your online communication strategy is successful and profitable.
Accurately defining goals for internet investments and then measuring and analyzing the results of the traffic that company’s web sites record is vital in ensuring the success of that investment.
Gustavo Arias Retana's article in Elfinancierocr.com explains that "within the planning that a company must do to get the most out of its web space, it is essential to define the methods used to measure results. Today, that situation is easier because there are many low cost, or no cost, tools which allow you to have control over traffic on web sites and create profiles of social networking followers."
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How CMOs with capacity to adapt to change thrive while traditional ones fail.
Why some CMOs are better than others in adapting to the digital age?
The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices. That does not mean to abandon the fundamentals of marketing. On the contrary, it should retain the best concepts, the time to fight the bad habits of complacency, conformity, the paralysis in the analysis, “hands off” management and closed circles of knowledge.
A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.
Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.