Businessmen in Costa Rica are opposing a bill that aims to reduce the amount of money assigned to the Costa Rican Tourism Institute, claiming that it will affect international marketing of the country.
At the moment total proceeds from the $15 fee charged for each air plane ticket purchased abroad is assigned to the Costa Rican Tourism Institute (ICT), but with the bill proposed by the government these resources would be reduced to half and the remaining amount would go to the National System of Conservation Areas (SINAC).
The Guatemalan Tourism Institute intends to award a concession to a public relations firm to improve the international perception of it as a tourist destination.
The Guatemalan Tourism Institute (Inguat) is planning to hire a company which will focuses on the promotion of positive news in the country through the internet, in order to attract visitors to the country.
In 2012 Costa Rican efforts to attract investments are starting up in Charlotte, where 274 Fortune 500 companies operate.
A statement from the Costa Rican Coalition for Development Initiatives (CINDE) states that the foreign trade Minister will head a delegation from Costa Rica as part of an effort to attract investment beginning this year, to North Carolina, USA.
More than $ 3 million will be allocated this year to promote the country as a tourist destination.
The resources will be allocated in 2011 to strengthen the country's presence in international fairs, bringing foreign media and advertising guidelines abroad, according to the director of Promotion and Marketing of the Nicaraguan Institute of Tourism (Intur), Julio Videa.
the Guatemala Tourism Institute will spend 1.3 million dollars more this year on marketing and publicity.
The new spending comes in the face of an institute projection that tourism will remain below the level reached in 2006.
Institute Director Julio Orozco said he expects about 1.7 million tourists to visit the country this year. That's an increase of five percent over 2007 but 8.3 percent below the number of visitors registered in 2006.
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