The accusation of blackmail hanging over the Spanish construction company Sacyr in its proceedings related to the Canal expansion, casts a shadow over all firms of the same nationality.
An article printed in Spanish media outlet Invertia.com says "concerns of Spanish employers established in Panama have increased after the Canal Administrator Jorge Luis Quijano, censored the behavior of the construction firm Sacyr."
The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.
From a statement by Cabcorp:
Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.
As of July 23 the Amnet brand will give way to TIGO, owned by Millicom International Cellular S.A.
Under the name Tigo, the operator will handle Internet services, cable television and home telephone lines, the company announced in a news release.
An article in Nacion.com quotes Richard Lamb, Marketing Manager of Tigo Costa Rica, who said, "The makeover is part of a corporate strategy that was created when Millicom acquired Amnet’s operations in Central America. Now it is our turn to change."
The bank ended 2010 with a change of its corporate image.
The investment, including new signs in all branches, amounts to $ 4 million.
"The uniformity of branches, as well as stationery, will take place throughout 2011 and will include all subsidiaries of the financial group: Vital BN, BN Securities, BN Funds and BN Corredora de Seguros," the article at Nacion.com reported.
The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost.
The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution.
Grupo Financiero Ficohsa launched a new branding strategy, unifying the Ficohsa brand in all the companies of the group.
Starting today, Ficohsa has adopted a unified corporate identity. Group members Interamericana de Seguros, Casa de Cambio Divisas Corporativas and Casa de Bolsa Probursa will be known as Ficohsa Seguros, Ficohsa Casas de Cambio and Ficohsa Casa de Bolsa.
We provide public relations, image and strategic communications for the design and implementation of promotional campaigns and advertising, branding and corporate identity.
Organization that operates in Honduras
Phone: (504) 225 7198 - (504) 225 0631
Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.
CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.
"Cross-Over" may be the concept to help you succeed in introducing a product into markets that are different from the original one.
An appropriate combination of differentiation, highlighting of values such as authenticity, originality and nature, together with respect for market consumption patterns and a package that "sells" these concepts seems like a good strategy for the adventure of entering new markets.
Cable&Wireless has presented its new image as part of its new marketing policy.
LA ESTRELLA.com.pa published on its website that "now the satellite and the print on the logo are more friendly to the eye," said a company spokesperson.
"The previous satellite had 24 lines while the current one has 11. The word "Panama" was also placed at the end of the logo."