From January to June 2020, Central American countries imported soaps and cleaning preparations for $88 million, 23% more than what was reported in the same period of 2019, a rise that was reported in the context of the beginning of the pandemic that caused the covid-19 outbreak.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Surf, Downy and Tide are some of the brands with the greatest presence in the searches and conversations on the Internet and social networks associated with these cleaning products, carried out by Central American consumers with high purchasing power.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on people's preferences and tastes for detergents, fabric softeners and other cleaning products.
As most of the quarantine measures that have been imposed to prevent the spread of covid-19 virus are removed, it is projected that detergent sales could fall by about 3%.
Using a demand-income sensitivity model developed by CentralAmericaData's Trade Intelligence Unit, variations in household demand for different goods and services can be projected as the most critical phases in the spread of covid-19 are overcome and mobility restrictions are lifted in the countries of the region.
When the country's authorities begin to relax the restrictions that have been taken to prevent the spread of covid-19, it is predicted that laundry detergent sales could drop by 4%.
Using a demand/income sensitivity model developed by CentralAmericaData's Trade Intelligence Unit, variations in household demand for different goods and services can be projected as the most critical phases in the spread of covid-19 are overcome and mobility restriction measures are lifted in the countries of the region.
From January to June 2019, the countries of the region imported $72 million worth of soaps and cleaning products, and purchases from companies in Guatemala and El Salvador represent 63% of the total at the Central American level.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
From January to March 2019, countries in the region imported soaps and cleaning preparations for $37 million, and purchases from U.S. companies grew 6% over the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
From January to September 2018, countries in the region imported $107 million worth of soap and cleaning preparations, and purchases from U.S. companies grew 5% over the same period in 2017.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
From January to June of last year, countries in the region imported soaps and cleaning preparations for $71 million, and 60% were purchased by companies in El Salvador and Guatemala.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Last year countries in Central America imported $145 million worth of soap and cleaning preparations, registering an increase of 8% compared to figures in 2016.
Figures from the information system on the Market for Soaps and Cleaning Preparations in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Between January and September 2016 the Central American countries as a whole imported $105 million worth of soaps and cleaning preparations.
Data from the report entitled "Importsof soaps and cleaning preparations in Central America,presented by the Business Intelligence Unit at CentralAmericaData: [Figure caption = "Click to interact with graphics"]
The Ministry of Health has banned the use and sale of detergents, disinfectants, soaps and other cleaning products, in the food industry, which contain nonylphenol.
From a decision by the Ministry of Health of Panama, published in the official newspaper, La Gaceta:
'... FIRST: Prohibit the use and sale of detergents, disinfectants, soaps and other cleaning products in the food industry which contain nonylphenol. "
The company will increase its production of detergents by 33% by 2014, with the introduction of new machinery and technology.
Ernesto Pastore, plant manager, told the media that the project is expected to start in October 2011.
Currently the detergent plant produces a total of 75,000 tonnes annually, of which 94% is distributed in Central America and El Salvador and the remaining 6% is exported to the Dominican Republic.