In an increasingly competitive business world, satisfying customers with the service or product that companies sell them, is no longer enough.
Trying to satisfy your customer is always one of the main objectives for companies.However, as the entrepreneur and founder of Virgin Group, Richard Branson says, companies are often not clear on what degree of client satisfaction they aspire to achieve.Do they have low or high expectations?What do they really expect from the product or service they are buying?
Eight in ten Peruvians buy own brand label products, with bread, rice and oil having the most presence in supermarkets
From a statement issued by the Costa Rican Foreign Trade Promotion Office:
Peruvians prefer to shop in supermarkets, because of the variety of products on offer , as well as for reasons of safety and comfort. In 2014, supermarket sales showed a growth of 9.5% compared with the previous year, which represents 44% of total retail sales.
Private brands, also known as intermediaries or retailers, are being increasingly sought out in developed markets such as those in European countries.
From a press release issued by the Foreign Trade Office (Procomer):
A study by the consultancy company Nielsen in 2013 for the Yearbook of Private Label Manufacturers Association (PLMA) shows that private brands increased their share in 18 of the 20 European countries analyzed, which led to them being the most popular and demanded by consumers.
Lego International has won a lawsuit against Lego PZ Multiservicios S.A. of Costa Rica for the misuse of the toymaker's brand name.
Lego International won the lawsuit filed against the corporation Multiservicios Lego PZ Costa Rica for the unauthorized use in its company name, of the trademarked name Lego. The Register of Legal Entities at the National Registry ordered the administrative detention of the corporation.
"Users of the microblogging network do not represent real-world consumers ."
Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.
"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.
Failure to pay $24 million in compensation to Servipronto has led to an embargo of the brands McDonald's, Quarter Pounder, Big Mac and Ronald McDonald's.
An article in Elmundo.com.sv reports that "The executing judge is setting an embargo on the royalties paid by McDonalds Mesoamerica to McDonald's Corp. The judge has spoken to McDonald's CFO to determine how much this would amount to. Auction of the McDonald's brands would be the next step in the foreclosure process. It has been made known, preliminarily, that McDonald's Mesoamerica, the operator of the franchise, will not talk about the embargo. "
The management of intangible assets such as reputation and brand, are a key part of good corporate governance.
The practice of good corporate governance should be a common rule for all types of enterprises, including family businesses, because it allows an increase in the availability and terms of securing financial resources and better agreements with other stakeholders.
In order to comply with a condition imposed by Procompetencia for the purchase of Costa Rican Pipasa, Cargill is selling its Pollo Real brand at a base price of $580 thousand dollars.
Alfredo Velez, corporate vice president of Tip Top Industria, Cargill Meats Central America, told La Prensa that from today, 16 September 2011, an international tender will be opened, with a base price of $580 thousand, for the Pollo Real brand.
Just as with products, a well positioned brand image that conveys a country’s advantages, is a powerful business asset.
The positioning of a brand for a country has become a necessity in order to compete successfully. Branding helps consumers to evoke the image of the nation and its most important features and products. Japan makes us think of robotics and electronics, Germany cars, and France perfume and fashion, among others.
We provide public relations, image and strategic communications for the design and implementation of promotional campaigns and advertising, branding and corporate identity.
Operates in Honduras
Phone: (504) 225 7198 - (504) 225 0631