With regard to the discussion of an initiative which aims to modify the Trademark Law in Nicaragua, the business sector believes that relevant changes are being considered in the area of legal security, as far as the protection of trade names is concerned.
Regarding the subject, the National Assembly reported that on February 27, "... the consultation process for the initiatives to reform the Trademark Law and the Patent Law was successfully concluded, with the participation of economic and academic agents directly linked to the subject, who provided important contributions."
When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.
Lego International has won a lawsuit against Lego PZ Multiservicios S.A. of Costa Rica for the misuse of the toymaker's brand name.
Lego International won the lawsuit filed against the corporation Multiservicios Lego PZ Costa Rica for the unauthorized use in its company name, of the trademarked name Lego. The Register of Legal Entities at the National Registry ordered the administrative detention of the corporation.
The solution for companies looking for a name for their new product lines depends on their capacity for inventiveness.
According to Alejandro Fernández in his article in Elfinancierocr.com, this is how "extraordinary names come about, not from a book, but from an ingenious mind. Häagen-Dazs is perhaps the most powerful example. Neither Häagen nor Dazs have absolutely any meaning in any language.
It takes from six months to a year to complete the process for registering a patent for a brand with the Guatemalan Intellectual Property Registry.
Various sectors in Guatemala agree with the estimate. "Although there is a commitment to the free trade agreement between Central America and United States (CAFTA), which entered into force in 2006, Guatemala has not signed", reported Prensalibre.com.gt.
The Spanish company began the process of registering its trademark in Costa Rica.
Telefónica, with extensive coverage in Latin America, began the process of registering its trademark in Costa Rica before the Industrial Property Registry.
Telefónica was awarded the third block of phone frequencies from the tender done by the Costa Rican government, the more attractive block because it requires less investment in infrastructure.
The brand registry grew by 66.8% with respect to last year, driven in part by low registration costs.
This growth is not free from disputes, which occur when a company opposes the registration of a brand on behalf of another, and that can touch off a long judicial process.
One analysis in martesfinanciero.com highlights a few cases, which a lot of the times go beyond the borders of Panama, such as Speedo Holdings international, which presented a lawsuit, and won, against “Spido Joyeros.”