From the evaluation of several points of attention in Panama City, with specialized tools of geomarketing it is possible to contrast the amount of clients that are interested in services of beauty salons, their capacity of expense and their ages.
At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
Between 2012 and 2016 imports of cosmetic products for spas and beauty centers in the North American grew by 12%, surpassing $3.5 billion.
From a report by PROCOMER in Costa Rica:
Globally, the beauty and personal care industry is dominated by multinationals such as Coty Inc., Estee Lauder, L'Oreal Group, and Procter and Gamble, which are examples of companies that control the global management of major brands such as MAC makeup, Cover Girl, the Body Shop, Clarins, Clairol, among others.
Chilean Companies selling cosmetics, medical supplies and products for radiology will be visiting Costa Rica and El Salvador from November 24th to 26th in search of distributors or dealers for their products.
From a statement issued by the Trade Commission of Chile in Costa Rica:
In order to enhance trade between Chile and Costa Rica, on Monday November 24 several Chilean companies specializing in sectors such as cosmetics, sunglasses, eyeglasses, dental chairs and radiation protection items will be in the country offering their products to future local customers.
Of the $3,300 million worth of in skin creams, lotions and bleaching products for men sold worldwide in 2013, 64% was purchased by Asians.
Adding up to a total expense of $2.1 billion, Asian men outpace those in the U.S., who spent $286.4 million and Western European men who spent $682.9 million on personal care products in 2013. China, including Hong Kong, is the largest Asian market for men's skin care products with the equivalent of $974.8 million, an amount that could increase to $1.2 billion in 2014.
11 national companies and 23 foreign ones shared the market in 2013 generating sales of $265 million.
34% of the products sold in Guatemala under the direct selling system or catalog sales are produced locally, mainly cosmetics, beauty items and textiles.
"Details from the Guatemalan Association of Direct Selling (AGEVD) reported that last year, total sales in this sector totaled $265.5 million."
In three years there has been a 36% increase in the number of beauty and integrale aesthetic salons registered in the country.
The integration of services in one place is one of the reasons why companies in the beauty and aesthetics industry are gaining ground and forcing those who offer the services in a traditional way to innovate.
"Data from the Directorate General of Taxation indicates that in the country there are 3,270 beauty and aesthetics centers, an amount which has increased by 36% in three years.
The cosmetics industry in Latin America is one of the fastest growing in the world, with annual revenues reaching $80 billion.
This information was released by the Council of Associations in the Latin American Cosmetics Industry (Casic) during the nineteenth meeting of its board in Panama, which aims to encourage the cosmetic industry throughout Latin America.
Colombian SMEs see an opportunity to position themselves in Central America, alongside the corporations from that country that have already landed in the region.
Examples are Sirius and Cosméticos Bachué, two companies out of the nearly 200 SMEs interested in finding a place for their products in Central America and the Caribbean.
"Alvaro Gomez, director of the trade office Proexport in Costa Rica, said the country needs to double its power generation levels over the next eight years. This opens up great opportunities for electrical companies, like Sirius, in a country which in 2012 exported goods and services worth $274.4 million," noted an article in Elcolombiano.com.