There is a growing trend in appliances stores and department stores to set up large format stores offering a better buying experience with "everything in one place."
This format allows to the diversification and expansion of the supply of products mainly in middle and upper middle income levels, especially in areas with high population density, which allows consumers to buy more conveniently and for stores to generate more revenue.
The Spanish chain Inditex expanded its textile empire to the Oakland Mall where on Thursday it inaugurated its new Stradivarius and Massimo Dutti formats.
Alejandro Azurdia, Stradivarious manager, explained that the Inditex group stores are geared towards particular tastes and life styles: "Pull and Bear is for urban youth, Bershka is for fashion youth, Zara has a wider appeal. Massimo Dutti is very expensive and exclusive, and Stradivarious is for women between 25 and 30 years who like glamor and are compulsive buyers.
A high purchasing power and demand for goods and services is attracting big competitors such as the Salvadoran Siman Group which inaugurated a 11,000 m2 store.
A market that was once characterized by competition between local stores such as La Gloria, Yamuni and LLobet on the national level has turned into a regional dispute with the arrival of the international department store chains.
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