In a market that consumes about 40 million gallons of paint a year, agility in corporate management is a key factor.
An analysis of the Central American market made by Velia Jaramillo in an article on Estrategiaynegocios.net highlights from the beginning its main features: "...The mosaic of the Central American paintindustry looks more colorful than ever. Competitors have formed new alliances, purchases, brands and new territories. All of the marketing channels and market niches are in dispute. "
Sales of shrimp, shrimp larvae, fish meal and fish oil saw the largest growth out of total exports from the country in the first half of 2014.
Between January and June exports from fisheries and the aquaculture industry were those that showed the best performance, well above traditional goods such as watermelon and pineapple, whose foreign sales decreased by 4% and 24% respectively, compared with the same period in 2013.
With the modification in the calculation methodology, total exports dropped almost $2.7 billion while the corresponding account for services exports increased by more than $600 million.
The Central Bank of Costa Rica has adopted the sixth edition of the Balance of Payments and International Investment Position (MBP6), which states that it exported goods consisting of only processing of intermediate products or raw materials will no longer be taking into account. The economic result of this work will now be included as income for manufacturing services.
Central America's trade dynamics in 2013 showed a slight cooling off mainly due to weak growth in external demand from trading partners out of the region.
From the executive summary of the Central America Annual Foreign Trade Report by SIECA:
In 2013 world trade in goods and services registered a moderate recovery, having experienced annual growth of 3.0% which is slightly higher than the trade growth in 2008 prior to the global economic crisis. Signs of recovery in the global commercial activity have been confirmed by the relative improvement in macroeconomic conditions in the advanced economies. In the commercial context described, Central America experienced a real growth of the economy equivalent to 4.1% in 2013, showing a slight slowdown compared to that observed in 2012, the year in which the regional economy grew by 5.2% annually.