Throughout the rest of the year Guatemala will take part in 39 tourist fairs in Europe, South America and the United States.
The aim of the Guatemalan Tourism Institute (Inguat) is to strengthen marketing and promotion of the country as a tourist destination in the markets that traditionally have been the main emitters of tourists to Guatemala.
Private companies and the municipality of Panama City are developing a plan to offer tourist activities in the capital to passengers who are in transit through Tocumen airport.
While tourism and hotel operators are still looking for alternatives to improve the sector's sluggish figures, the municipality of Panama intends to develop a plan that encourages passengerswho are waiting for connections at Tocumen airport to go out and visit some tourist attractions in the city. Routes related to religious tourism, others focused on the history of Panamanian athletes who are famous worldwide and thematic shows that show how life was during different periods of Panamanian history, are some of the ideas that have been suggested so far.
The Nicaraguan Institute of Tourism has unveiled a strategy which aims to increase the number of tourists especially in summer, promoting the main tourist routes in the country.
It is expected that the plan called "Nicaragua Our Summer 2015", will be implemented from February and will run until April this year. It also seeks to implement new measures to increase the daily expenditure of tourists which until September 2014 was $43.
Go Blue Central America is an interactive map to share with the rest of the world the uniquiness and authenticity of the marine and coastal areas of Central America.
The U.S. Agency for International Development (USAID) and National Geographic (NatGeo) presented "Go Blue Central America", an interactive map on the internet designed to promote tourism in the Isthmus.
With the European crisis and the fall in the number of visitors from that region, the Guatemalan Tourist industry is promoting itself in emerging countries and others where there are travelers with high purchasing power.
Pedro Pablo Duchez, director of the Guatemalan Institute, Inguat, spoke at the opening of the Travel Market, saying,
"We have identified that European tourists have restricted their trips and are traveling inside Europe which is why we need new spaces for promotion ....
From 5 to 7 December 2012 the 18th interactive edition of the fair will take place in Panama in which tour operators from Central American and the Caribbean meet with buyers from Europe and the U.S.
MITM is a two-day interactive exhibition of, which is now 15 years old, providing market-oriented incentives, meetings and events, where tourism companies and travel agencies from the Americas and the Caribbean meet, in the form of pre-arranged individual appointments, with buyers from Europe and the U.S. to organize and set up incentives trips, meetings, conferences, congresses and events. Buyers are invited to participate in MITM after a rigorous selection process.
The Ministries of Tourism in Central America have announced their intention to form a regional strategy to promote tourist destinations in the isthmus.
Reinforcing some intentions expressed in previous ministerial meetings, the government sector is proposing offering tourists the region "in one trip."
An article in Prensalibre.com reports that the chief executive of the Nicaraguan Institute of Tourism (Intur), Mario Salinas, said: "We are going promote on the website, in European tourism fairs, two, three, four, five countries (as a destination), and not promote Panama or Nicaragua only, we will encourage (them to come and see) Central America. "