The National Telecommunications Commission has awarded another 5 regional digital television channels completing the concessionary awards of 18 frequencies and raising a total of $5 million.
Channel 47 in zone 1 and with coverage in Francisco Morazán, was acquired by Publicaciones y Noticias S.A. (Publynsa) who offered $294,000. The auction for channel 46 was declared invalid and for 49 there were no bidders. These two also had coverage of Francisco Morazán and the price tag was $294,000.
TV Azteca, Mexico's second-largest broadcaster, has acquired 70% of Guatemala's Latitud TV, owner of Guatemala City's channels 31 and 35 in a bid to expand its brand internationally.
Despite the Central American country's relatively small and impoverished population, its broadcast television advertising market is valued at over US$100m per annum. Latitud offers strong access to this market through ownership and operation of channels 31 and 35.