The airlines announced the signing of the agreement which will contribute to increased flight options for passengers in the Southern Cone.
In the first quarter of next year, Sky Airlines will sign a similar agreement with the airline Avianca, indicated Fabio Villegas, CEO of Avianca, Taca, Stuart Ortiz, COO of Avianca-Taca and Jürgen Paulmann, CEO of Sky Airlines, in a press conference.
In El Salvador, the providers of cable TV, Sky, Claro TV, and Amnet/Tigo, are waging a tough battle to obtain clients.
The weapon utilized in this war is the aggressive promotion of new services and programming packages intensely marketed via different types of media.
In an article by Ileana Laínez V. in Elsalvador.com, she reports that "...Sky has managed to successfully incentivize a competitive market in cable or satellite television by offering unique and popular programming to Salvadorian viewers. The Claro and Tigo companies, which were recently absorbed into the operations of Amnet, do not stay behind and they have begun to fight with even more strength for a market that they had already believed was theirs. Amnet, which controls the major slice of the pie in the market, has 400,000 clients in the Central American region. Claro has been able to grab seven percent of the domestic market in a short amount of time."
Under the name, Conica Honduras, Sky Company began operations by offering over 200 satellite television channels.
During the first phase, it will install 2,000 antennas to broadcast its signal to the main cities.
Laprensahn.com reported statements by Jorge Céspedez Gutiérrez, Sky’s regional sales director, "The Sky product is being launched with exclusive games from the English and Spanish soccer leagues and it has no interference with other TV broadcasters."
The Mexican satellite television company began operations and will invest $450 thousand in advertising.
Marco Rojas, director of marketing for Sky, spoke to El Diario de Hoy and indicated that they already have 100 subscribers and expect to reach 5,000 or even 7,000 by the end of 2009 through an aggressive expansion plan.
The Mexican company, Innova, which provides paid TV services under the Sky brand name, bought the DirectTV transmission rights.
DirectTV, which provide TV by satellite and which has been in the Panamanian market for 11 years, "is leaving the market and we are in the process of migrating subscribers and calling them to inform them of the change," said a source who preferred to remain anonymous.
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