The Salvadoran franchise opened its first store in Austin, Texas, USA.
The company invested $ 400,000 in its first store and expects to open 10 more next year.
Laprensagrafica.com reported comments by Samuel Quiros, president of Quality Grains and owner of The Coffee Cup, "The Coffee Cup chain stores are supplied with 100% Salvadoran coffee. The coffee will be sold in stores and will be exported toasted from El Salvador".
Franchise projects are considered an alternative for expanding operations, strengthening brands and generating more jobs.
The Director of the Finance Ministry's (MINEC) Production Development Fund (FOEX), Vladimir Velasquez, informed Elsalvador.com: "The franchise appeal of investment and profits is already knocking on the doors of Salvadoran small and medium sized businesses which have taken the lead on this issue. The fund provides $25 thousand to companies interested in turning their business into a franchise, provided that their sales do not exceed $7 million."
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