The Costa Rican Automotive company has acquired a car dealership in Dallas, bringing the number of subsidiaries of the company operating out of Costa Rica to five.
The new branch in Texas, was born under the brand Atkinson Toyota South Dallas and is dedicated to marketing Toyota and Scion brands of cars. Purdy Motor plans to continue expanding its operations primarily in North America.
The tax exemption enjoyed by these vehicles is one of the factors driving their sales in the country, where three agencies are now marketing them and two are preparing their market entry.
Dealerships that have ventured into selling hybrid vehicles in recent years say the rise in sales is mainly due to these types of cars being exempt from vehicle restrictions in force in the country and because they only pay 10% of the selective consumption tax instead of 30% paid by conventional vehicles.
34,000 new cars came into the country in 2014, the highest figure in the last ten years, leaving used cars imports far behind, having registered a total of 18,000 units.
At the end of 2014, 52,344 new and used vehicles were imported, representing an increase of 12% compared to the previous year. Of this total, 65% corresponded to imports of new vehicles. This rise is partly explained by the wide range of loans offered by the banking center, particularly for vehicle purchase.
The market share of Chinese brands has recently reached 2.8%, but is growing rapidly, based on lower prices than traditional brands.
Car imports from China grew by 197% up to September 2012 compared with the 2011 figures.
Despite the rebound, China still represents a very small number of the total imports, 2.8%, equivalent to $12.5 million. From Japan, the country from which most of the cars were imported up to September last year, the figure was $147 million.
Grupo Q claims that it has won first place in Costa Rica, with its sales of the Hyundai brand, but Purdy Motors, with the Japanese Toyota says it maintains its leadership in sales.
The engines are roaring with contention after the importer Grupo Q, from El Salvador, announced that with its auto sales of the Korean brand Hyundai in 2011, it has become the number one seller in Costa Rica. The importer took out an advertisement published last Sunday where the information was released.
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