A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry.
Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole.
Marketing managers must view the company from a CEO’s point of view, establishing effective communication with salesmen and the other areas of the company, to develop the best possible marketing plans, in an environment of constant change where those with agility and speed of change will prevail.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...