The regional trade fair for franchises 'Expofranquicias 2016', will be held on 12th and 13th of May in Costa Rica.
From a statement issued by the Chamber of Commerce of Costa Rica:
Costa Rica, March 14, 2016. More than 100 exhibiting companies and 4,000 investors from the Caribbean, North, Central and South America and Europe, will participate in the seventh version of the only regional trade fair for franchises: Expofranquicia, which will be held on 12th and 13th of May in Costa Rica with the aim of promoting the opening of new franchises in the region.
Five brands dominate this increasingly competitive segment of the dairy market, which has doubled its sales in the last five years.
Sales of single portion ice creams in supermarkets, grew by 88% between 2009 and 2014. Ice cream based on milk and water reported higher sales, achieving $50 million last year. The companies that dominate this market are Dos Pinos, Coronado, Pops, Monteverde and Sarita, and joining them are foreign brands which are venturing into this area.
The international franchise Pinkberry has announced the opening of two branches and plans to open another ten throughout the year.
In line with the growth of franchising in the field of restaurants, ice cream parlours and coffee shops in the country, the company Royal Food Services announced the opening of its first two Pinkberry branches, specializing in the manufacture of frozen yogurt.
The arrival of new franchises in the country has sparked fierce competition in an industry where product diversification, self-service and innovation are the key to winning over the market.
One trend which is booming is low-calorie ice cream made from natural products, as well as self-service counters at which customers can choose various combinations of flavors and pay according to the weight of the final ice cream.
In the past five years, retail sales of ice cream have increased by 71%
The franchise model and market segmentation has been the scheme which artisanal ice cream shops have used to maintain their share in a market where 85% belongs to only one competitor, the cooperative Dos Pinos.
Grupo Nutresa has announced a binding agreement to acquire for $110 million 100% of the Panamanian company American Franchising Corp., ice cream manufacturer.
A statement from Grupo Nutresa reads:
Grupo Nutresa reports that it has entered into a binding agreement to acquire 100% shares of the company American Franchising Corp. (AFC)
Fulfilling the reporting requirements contained in paragraph 9 of subsection a) of Article 220.127.116.11.5 of Decree 2555 of 2010, Grupo Nutresa reports that it has entered into a binding agreement to acquire 100% shares of the Panamanian company American Franchising Corp. (AFC) in the amount of $110 million, a company engaged in the business of Ice Cream in Central America.
The Costa Rican firm has announced the opening of more stores in U.S. and Costa Rica.
Last February, the Pops ice cream chain opened its first branch in Miami measuring around 100 m2 and with an investment of $500,000. This was an initial step, because as well as operating this site in a mall in Pembroke Pines, it plans to open two more ice cream parlours in Florida during 2012.
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