The number of visitors from North America who came into the country between January and July fell by 3% year on year, while the flow of European tourists grew by almost 7%.
In order to recover some lost ground in the US, Canadian and Mexican markets, an important part of international tourism promotion contract for the next two years will be run in North America.In the first months of the year the number of Canadian tourists who arrived in Panama fell by 27% compared to the same period in 2015, the flow of Mexican tourists fell nearly 5%.
A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally.
The implementation of the international tourism promotion campaign will take place between 2016 and 2018, and will consist of a comprehensive promotion strategy, both online and using traditional advertising, public relations and trade marketing (activations) to promote Panama internationally.
The delay in the approval of the regulations of Law 80, which should be ready in August, has prevented employers from taking advantage of incentives to invest inside the country.
Law 80 came intoforce in March 2015and the lack of its rules has delayed the implementation of incentives for the construction of hotels within the country.The law establishes a total exemption fromtaxon imports, for a period of five years, for building materials and 10 years for the entry of materials, basic tools, furniture and equipment, plus incentives for construction of tourist marinas and docks.
The increase in the average number of days that tourists stayed in the country was not enough to offset the drop in hotel occupancy, which fell to 50% in the first quarter of this year.
The difficulties that hotel sector is facing due to the lack of international promotion of the country as a tourist destination and the oversupply of rooms registered in the country explains the downward trend which is still being seen in hotel occupancy rates.
Ten advertising agencies have shown interest in obtaining the contract for the international promotion of Panama as a tourist destination.
An article on Prensa.com reports that "... The contract to manage international tourism promotion in the country has generated interest from major foreign advertising agencies. To date, the Tourism Authority of Panama (ATP) has received 10 proposals and it is expected that this number will increase in the coming weeks. "
The Tourism Authority of Panama will directly hire an advertising agency to develop two years of international promotion campaigns.
The head of the entity, Gustavo Him, told Prensa.com that "... the call began last week and they expect to receive six proposals in the month of May." The decision not to invite tenders and make a direct hire was made by the National Tourism Council, who came to this conclusion because of the delays that occurred in the process of defining the tender.
The consortium of advertising agencies Team Tourism 16-17 Team won the contract to design and implement the internal tourism promotion campaign with a proposal of $4.5 million.
According to the evaluation committee, the consortium made up of the companies P4 Ogilvy, Cerebro Y & R and Nexos Grey submitted the best technical proposal and met all the requirements for creativity and experience requested by the Tourism Authority of Panama (ATP).
After having canceled the first contest, there has now been a second postponement of the date for receipt of bids in the tourism promotion tender worth $5 million.
The tender to design and implement a campaign of domestic tourism promotion in Panama has in the past had its reference amounts changed, time limits and specifications changed, and the contest has even been declared void. This time, the process is suffering from a new extension of deadlines.
Cemosa, Consorcio Amador, Consorcio Proyecto SEG and Ayesa have presented their proposals to oversee the construction of the new convention center.
Of the ten companies that were interested in the tender to project manage construction of the Convention Center of Amador, four have formalized their offers in the public tender, according to Prensa.com.
Solutions are being sought to the lack of promotion of the country and unfair competition from illegal hotels, so that the occupancy rate, which went from 70% in 2011 to 52% in 2015, can be improved.
According to the Office of the Comptroller General of the Republic, the occupancy rate in Panama fell once again last year, going from 56.1% in 2014 to 52.3% in 2015. The average daily number rooms occupied during the last year was 5,466 compared to 5,816 registered the previous year, representing a 6% drop in this indicator.
The plan to promote ecotourism presented by the government and companies includes putting out to tender installation of restrooms, accommodation and food services in protected areas.
The Government of Panama, through the Ministry of Environment (MIAMBIENTE), the Tourism Authority of Panama (ATP) and the National Institute of Culture (INAC), and with the support of the Chamber of Tourism of Panama (CAMTUR) has presented a vision and a Green Tourism action plan that will enable Panama to build its country brand.
The hotel is immersed in 45 hectares of primary and secondary forest , at the foot of the majestic Arenal Volcano , which makes it a true oasis of peace, enriched by an exuberant vegetation and diverse fauna. Montaña de Fuego has become one of the most beautiful hotels in the area, with one of the most privileged panoramic views of the Arenal Volcano.
Operates in Costa Rica, Honduras and Panama
Phone: (506) 2479 1220 - (506) 2479 1220
We are one of the best luxury hotels in San Jose, we have five-stars for business or pleasure travel.
Operates in Panama, Nicaragua, Honduras, Guatemala, El Salvador and Costa Rica
Phone: (506) 2523 1266 - (506) 8378 1266
Hospitality and tourism division of Empresas Bern, a Panamanian company with 30 years of experience in real estate development, construction and sales.
Operates in Panama
Phone: (507-) 206-8843 - (507) 6647-6100