The Ministry of Tourism has announced plans to publish this month a tender to develop an international tourism promotion campaign, worth $2 million.
The tourism minister, Jose Napoleon Duarte, said that the contract for the international advertising campaign will be for $1.9 million and the request for proposals will be published before the end of February, on the state procurement website.
Viajes El Corte Ingles will be selling tourism products in El Salvador in its sales network in Spain and carrying out a promotional campaign from March 15 to October 31.
The agreement aims to increase the number of Spanish tourists visiting the country, which in 2015 was around 20,000. The promotion will be done through the marketing channels of the agency and will be reinforced by a campaign that will run until October 31, 2015.
Representatives from the Chinese conglomerate CITIC Group visiting El Salvador met with the government in order to find out about business opportunities existing in the country.
From a statement issued by the Agency for Export and Investment Promotion of El Salvador (PROESA):
The Government of El Salvador, through a team of heads of various institutions, received today a delegation from CITIC Group, a conglomerate originating in China which has become a transnational, and which does business in 56 categories, both financial and non-financial. With the intention of showcasing the advantages of El Salvador as an investment destination the group's agenda begins with a meeting with William Granadino, president of the Promotion Agency for Export and Investment in El Salvador (PROESA); Luz Estrella Rodríguez, Deputy Minister of Economy (MINEC) and Marta Evelyn de Rivera, vice president of the Central Reserve Bank (BCR).
After remittances, tourism is the largest contributor to the economy, contributing 3.2% to GDP.
In 2009 the contribution of tourism to GDP was 2.5% and it is projected that in the next five years it could grow to 5%. But this is still far from the contribution made by remittances, which come mainly from the U.S.
The Salvadoran government is looking at ways to sell 64 hectares of state property located in the coastal zone of La Union.
According to an article in Elsalvador.com, a decree is being studied by the Salvadoran Congress which could authorize the Salvadoran Tourism Corporation (Corsatur) to sell a plot of land in El Icacal, in the coastal zone of La Union, a pristine beach with high tourism potential.
A property belonging to the Salvadoran Tourism Corporation will be offered to companies with experience in tourist oceanfront management.
Laprensagrafica.com reports that "The Minister of Tourism, Napoleon Duarte, presented yesterday to the Committee of the Legislative Assembly details of a proposed sale of state property in order to build a hotel."
As part of the proposal for Fomilenio II, the government has announced several projects for creating a nucleus of attractions in various parts of the coastal zone.
Among the plans for the development program FOMILENIO II using funds from the U.S., the National Institute of Tourism is promoting the creation of tourist development as part of a strategy that aims to increase tourist visits and create more jobs for the sector.
Authorities and entrepreneurs have come together to launch a service guide for tour operators, restaurants, small hotels, adventure tourism companies and others.
The aim of the document prepared by the National Institute of Tourism and the Salvadoran Tourism Corporation (CORSATUR) is to increase the competitiveness of the local tourism industry.
The guide sets out 10 quality standards for tourism, eight of which have already been published in Diario Oficial. In its 236 pages, the document breaks down quality standards for services for tour guides, tour operators, restaurants, small hotels, adventure tourism companies and others.
Tourists who arrived in the country in 2011 provided $615 million in revenue, 18.7% more than in 2010.
In terms of quantity, 2011 closed with 1,634,679 visitors, 62%, from Central America, 30% of the U.S., 4% from South America, and 4% from Europe.
"'Foreign exchange earnings from tourism have a real impact for the Salvadoran economy, as this represents a contribution of 2.9% of Gross Domestic Product (GDP)', said the head of tourism, Jose Napoleon Duarte .
This year El Salvador will attend the OAS’s Inter-American Congress. The main theme is to develop business competitiveness as a tool for tourism development.
The OAS announced the following on its website:
The XIX Inter-American Travel Congress to be held in San Salvador, El Salvador, on 29 and 30 September, 2011 will focus on the following theme "Tourism, a challenge to poverty." Other important issues, such as the importance of public-private partnerships to promote investment and development for the tourism sector, tourism and cultural heritage, social responsibility of enterprises in the tourism industry and the challenges for sustainable tourism will also be discussed in plenary sessions.
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