In four years, production increased from 150 million liters to 200 million liters, while annual per capita consumption has increased from 93 to 100 liters from 2012 to date.
Although yet to reach 135 million liters per year recommended by the World Health Organization, preference for consuming milk shows an upward trend among Panamanians, which creates opportunities in the livestock sector which dedicated to dairy products.
The World Cup qualification games boost Costa Rican's consumption in various sectors such as drinks, food, clothing and technology.
However you have to know how and when to take advantage of the soccer euphoria. Gustavo Halsband, president of advertising agency HWP , believes that "... a brand or company should be aware of the circumstances that determine a change or alteration from the normal. This will put them in the spotlight and make them up to date and dynamic ", reported Elfinancierocr.com article.
The country's new insurance law restricts which products agents can sell but the restrictions do not apply to brokers.
Insurance agents, due to their contractual relationship with insurance companies, can only offer their products. However, they may do this with different insurers at the same time, provided that these companies' products belong to different categories.
The first impulse when facing the crisis is to cut those costs not directly related to production and sales; advertising is one of them.
Advertising agencies are strengthening their strategies to stay close to their customers and to convince them how important it is to continue communicating with the market. They insist that reducing the advertising budget will alienate customers with the consequent reduction in sales, thus entering into a vicious cycle with even worse results.
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