In an increasingly competitive business world, satisfying customers with the service or product that companies sell them, is no longer enough.
Trying to satisfy your customer is always one of the main objectives for companies.However, as the entrepreneur and founder of Virgin Group, Richard Branson says, companies are often not clear on what degree of client satisfaction they aspire to achieve.Do they have low or high expectations?What do they really expect from the product or service they are buying?
The vitamin supplements company will have to restructure its multi-level marketing operation and pay $200 million in compensation to the affected distributors.
The US Federal Trade Commission (FTC) announced that the multinational company Herbalife will have to pay $200 million in compensation to consumers / distributors who were tricked with promises of earning sums of money that never appeared.
Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.
An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands. The ability to win at the point of sale is related to better understanding the user and interacting with them through the information that can be related in those few seconds. "
The accusation of blackmail hanging over the Spanish construction company Sacyr in its proceedings related to the Canal expansion, casts a shadow over all firms of the same nationality.
An article printed in Spanish media outlet Invertia.com says "concerns of Spanish employers established in Panama have increased after the Canal Administrator Jorge Luis Quijano, censored the behavior of the construction firm Sacyr."
"Users of the microblogging network do not represent real-world consumers ."
Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.
"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.
The promotional campaign announced by the government has been described as antiquated and lacking a proper communication strategy.
The campaign to promote the country, presented yesterday by the Guatemalan Institute of Tourism (INGUAT), left doubts among tourism operators, who say it is outdated and lacks a proper communication strategy.
The country will be present in three international tourism fairs that will be held in January in Orlando, Madrid and Utrecht, in The Netherlands.
From a press release from the Ministry of Tourism of El Salvador (Mitur):
This year the Ministry of Tourism through the brand "El Salvador impresionante" (Impressive Salvador) will promote the country globally as a tourist destination in 17 international fairs, with the goal of strengthening the attraction of foreign visitors to the country.
A recently released study offers a detail on the characteristics and disposition of people when making purchases in the various sectors of the Guatemalan population.
The research, conducted in the first half of the year by the Technical Committee of the Association (in formation) at Market Research Agencies, reveals interesting results for the marketing departments, which can now focus on promoting their products and services with better accuracy in the socioeconomic level they are interested in.
It is estimated that there are more than 50 companies waiting for the definition of the steps necessary to legitimately use the trade mark 'Essential Costa Rica'.
With the publication of the regulation in the Official Gazette," the Institute of Technical Standards of Costa Rica (Inteco) will be able to apply the exam for evaluators to visit companies interested in becoming certified with the brand," noted an article in Elfinancierocr.com.
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