Entrepreneurs in the sector say that several companies have stopped taking part in tenders to provide advertising services to the Ministry of Tourism, and denounced a lack of transparency.
"Biased and manipulated without transparency" are how private agencies describe the tenders run by the Ministry of Tourism to hire advertising services, according to complaints received by the guild. Sherman Calvo, member of the board of the ASAP and president of Grupo Communications Calvo told Laprensagrafica.com that "... since 2010 they have stopped taking part in state tenders for this reason.
The adjustment to the Advertising Standards Code includes changes to the marketing of food and non-alcoholic beverages and those targetting minors.
"All of the documents from responsible sources that give us indications, that tell us of existing trends or what's happening in the world, with the research that is being carried out, are important tools for dealing with the reforms and allowing the Code of Ethics to always be up to date" , said Sherman Calvo , president of the Salvadoran Association of Advertising Agencies (ASAP) and Senior Vice President of National Advertising Council (CNP) to Laprensagrafica.com .
The new Code of Advertising Standards aims to address aspects not covered in its predecessor, in particular the treatment of images of women and children, and environmental credentials.
Gabriela Melara's article in Laprensagrafica.com reports that: "As of today, Salvadoran advertising will be governed under a new Code of Advertising Standards, which will address issues that the previous (code) did not address clearly, as reported by members of the National Council of Advertising (CNP in Spanish)."
A bill before the National Assembly of Panama would establish a national agency to oversee news media’s self-regulation.
Miami (February 4, 2010)–The Inter American Press Association (IAPA) today expressed concern and astonishment at a bill before the National Assembly of Panama that would establish a national agency to oversee news media’s self-regulation.
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