Every day more and more retail companies are selling their products through their own websites, climbing up the wave of change already being felt in traditional sales formats.
In Costa Rica, even though statistics show a slight decrease in total purchases made by online consumers, trading companies are optimistic and predict a growth in the long-term trend, as is happening in other markets . For this reason, companies such as Britt, Gollo and Automercado have invested in improving their platforms to facilitate the sale of their products electronically.
"Users of the microblogging network do not represent real-world consumers ."
Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.
"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.
Devices connected to the internet will revolutionize consumption not only in terms of the way things are bought but also in the interaction between consumers and retailers.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Mobile devices continue to change buying habits and defining the profile of the online shopper was the topic of discussion at Mobile Commerce Congress, the first conference dedicated exclusively to mobile commerce as a new sales tool for retailers, conducted in Spain.
With internet penetration reaching 43% and more than 7.3 million active cell phone lines, Panama is fertile ground for e-commerce.
Panamaamerica.com reports that "According to studies by eMarketer, in 2012, global e-commerce grew by 21.1% to reach 1.000 trillion for the first time in history, and so far in 2013, sales increased by 18.3% and amounted to $1.298 trillion worldwide. "
The number of online purchases has dropped since the Treasury placed restrictions on tax exemptions at the end of 2011.
The total number of packets handled by courier companies during the first half of 2013 was 19,313, far from the levels seen in the same period in 2011, when they totaled 26,089, but better than in 2012, when there were 13,879.
As of July 2012 there have been some 250,000 online buying and selling transactions, 10% higher than in the same period in 2011.
This increase in online electronic shopping goes hand in hand with internet penetration (about 2.3 million have internet access) and the use of plastic money (4.5 million credit and debit cards are circulating in the country).
In Nicaragua orders below $500 were exempt from customs duties, which was being used by companies to import for commercial purposes.
An article in Laprensa.com.ni reports that the Directorate General of Customs (DGA) decided in March to "suspend the tax exemption applied to orders below $500 because of abuses being committed by some traders, according to the Chamber Trade of Nicaragua (Caconic).
The change in the way that consumers relate to companies that provide services and products is deepening.
E-commerce in Latin America grew by 42.8% between 2010 and 2011, generating an expenditure of $43 billion, which is double the sales in 2009, according to a survey on Electronic Commerce in Latin America conducted by AméricaEconomía Intelligence, and commissioned by Visa.
"Businesses should be where their audiences are, and if consumers are currently online, that is where businesses belong."
An analysis of Google's most searched words on the web in the days before Valentine's Day, has revealed that searches by Costa Ricans for the word "Chocolate" for example, increased by 99% , while searches for "cards" increased by 43%, and “flowers” by 24%.
The rapid advance of the digital revolution offers global opportunities that Guatemalan developers are taking advantage of.
About 35 Guatemalan companies have made inroads into international markets with programs used by banks, corporations or applications sold via the Apple Store, reported ElPeriodico.com.gt.
"These companies are constantly creating and developing applications for operating systems like the Google Android, iPhone and Apple Inc's iPhone, but there are many independent programmers", said Guisela Flores, coordinator of the DigitalGT commission of the Guatemalan Association of Exporters (Agexport) to ElPeriodico.
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