The Tourism Authority of Panama is putting out to tender services for the design and production of an advertising campaign, development of media plans, guidelines on traditional and digital media and media monitoring.
Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
The adjustment to the Advertising Standards Code includes changes to the marketing of food and non-alcoholic beverages and those targetting minors.
"All of the documents from responsible sources that give us indications, that tell us of existing trends or what's happening in the world, with the research that is being carried out, are important tools for dealing with the reforms and allowing the Code of Ethics to always be up to date" , said Sherman Calvo , president of the Salvadoran Association of Advertising Agencies (ASAP) and Senior Vice President of National Advertising Council (CNP) to Laprensagrafica.com .
Of all the advertising spending in mass media in the region, Nicaragua's share is 8%.
Guatemala's is 28%, Costa Rica's 22% and Honduras' is 16%.
Despite this reduced participation, the Nicaraguan media market has grown by 15% over the last two years, said Cesar Espinosa, CEO of Cem Communications and president of the Nicaraguan Organization of Advertising Agencies (ONAP), during an interview with Humberto Galo for Laprensa.com.ni.
During the event organized by the Guatemalan Union of Advertising Agencies (UGAP), the Jade Awards will be held, which reward creative ingenuity, plus there will be an industry fair for communication suppliers.
Annual expenses have superseded $900 million a year: 70% on television, 15% in print media, 2% on radio, and the rest on other media including the internet.
According to Rodrigo Gordon, president of the Association of Advertisers in Guatemala (AAG), "such good investment in marketing and advertising is related to a country's economic growth. The more and better marketing there is, the more opportunity a country has to grow, as it means that there is more competition between companies. That means consumers will have more and better products, we play an important role in media. Companies who pay for advertising keep the media in subsistence, without us it would be difficult for them to continue to operate as they do. "
The Guatemalan Tourism Institute plans to spend $1 million on online campaigns to promote Guatemala as a tourist destination.
According to Peter Duchez, director of the Guatemalan Institute of Tourism (Inguat), as time passes Guatemala must be promoted online, as 95% of the decisions taken by tourists are based on the Internet.
The Chamber of Commerce, Industries and Agriculture of Panama has rejected the public airing of legal proceedings.
A statement from the Chamber of Commerce, Industries and Agriculture of Panama reads:
The Chamber of Commerce, Industries and Agriculture of Panama, considers it unacceptable that any legal processes be publicly aired, when they should be handled by the appropriate entities, as was the case last week with the Ministry of Labor and the company Varela Hermanos S.A.
Private companies and government agencies spent about $200 million in 2011 on different media, an increase of 8% compared to 2010.
The slicing up the country’s advertising pie, according to type of media, was as follows: television received 72.7% of the ads, being the favorite, next came newspapers, with 15.35%, then radio, with 4.67%; followed by magazines, with 3.8% and outdoor advertising, with 3.41%.
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