Three out of four hotels reported not having shown an improvement in their operations in 2015.
Results from the study "Tourism sector 2015, challenges to overcome, "prepared by the Association for Research and Social Studies (ASIES), underscores the need to modernize industry, improve strategies for promotion and attracting tourists (50% of the hotel respondents claimed to have no website).
The hotel chain has announced the purchase of a five-star 205 room hotel in San Salvador, and is preparing for July 26 to open under the name Barceló San Salvador
The hotel chain which acquired the hotel is located in the capital in the commercial and business sector of San Benito.The hotel has two restaurants, a bar, outdoor pool, gym, health and beauty center, parking and 12 meeting rooms which can accommodate from 10 to 800 people.
The rate of annual growth of the sector has been estimated at 3%, and to date there are a total of more than one thousand hotels with 14 thousand rooms.
Most hoteliers in Nicaragua agree that growth has been very positive, but they are aware of the need to accelerate the speed with which the sector is developing in order to compete with other destinations with a higher level of sophistication and development in this service.
Up to December 2015 2.559 hotels with 47,452 rooms were registered in the country, of which 70% are located in the city and at the beach.
Market figures have not yet reached the levels recorded before the crisis of 2008, when the Costa Rican Chamber of Hotels counted 2,599 hotels in operation, spread across different areas of the country, but are instead concentrated in the large metropolitan area and coastal areas.
Lack of international promotion is the cause indicated by entrepreneurs of the fall in the average rate in the capital, which has dropped by 40% in the past five years.
The union says the problem of oversupply of rooms in the country began to get worse in 2012, when the international tourism promotion agreement which the government signed with an advertising agency ended.They argue that "...While Panama disappeared from international markets, other countries such as Costa Rica, Mexico, Ecuador and the Dominican Republic increased their spending on advertising. "
The private sector has called on the government to take measures to stimulate the arrival of more tourists and prevent the oversupply that exists in sectors such as the hotel industry from harming the economy.
Although steps have been taken, such as the agreement between the Tourism Authority of Panama and Copa Airlines and Air Panama to promote the country on its flights, the private sector is calling for more changes in the policy of encouraging this and other economic activities, at a time when the supply of services linked to tourism, far exceeds demand.
Tourism companies have denounced underspending in the budget for international promotion of the country and assert that the official figures for hotel occupancy are not real.
Industry representatives argue that the hotel occupancy rate published by the Tourism Authority merely represents a sample of some large hotels in the capital ", while data from hotels in the interior of the country are not even taken into account in the statistics. Added to this problem is the low implementation of the budget for marketing tourism in the country. According to a report by the ATP, "... as of April 30, 2015, not a single penny has been invested of the $2 million earmarked for the development of Panama as a country brand."
The air link with the capital is one of the reasons behind the increase in the supply of rooms in the province, a number which is expected to rise to 3,000 by the end of the year.
Currently the Tourism Authority of Chiriqui is running a pilot scheme to improve the quality of the hotels in the province, since most are rated at three stars. At the end of 2014 only 700 rooms offered 5-star amenities and average costs range between $80 and $300.
For the first time in two years, Panama will achieve a hotel occupancy rate of 60% during the days of the Summit of the Americas, which will have an economic impact estimated at between $50 million and $80 million.
The visit which will be made by 35 presidents of the Americas and 25,000 people who make up their delegations have changed the landscape, at least for a few days, of the Panamahotel sector, which expects to achieve an occupancy rate of at least 70% from 6 and April 11.
While occupancy rates and average prices continue to fall, the Panamanian hotel market is preparing to increase its supply by another 1,200 rooms at the end of the year.
The Panamanian Association of Hotels (Apatel) reports that in recent years there has been a 209% increase in the number of rooms available in the country, in contrast to demand which has only grown by 5% annually.
In Panama the increase in room supply has caused a price war between hotels trying to attract travelers and increase the occupancy rate which on average is not more than 60%.
Hotel occupancy in the country has been declining since 2011, when it stood at 68.6% dropping to 59.3% within the sector this year, according to figures from the Tourism Authority of Panama (ATP). In contrast to this, the number of tourists arriving in the country and the expenditure made during their stay in the country has not stopped growing.
60% of hotels operating in the country have less than 30 rooms, in a market with oversupply in certain areas and a demand that is not growing.
Of the 2,515 hotels reported by the Costa Rican Tourism Institute, more than half are small establishments and family-run structures, while the others corresponds to large chain hotels, with a greater number of rooms.
The average occupancy rate in 2013 in the country's hotels was less than 50%, the lowest in the last five years.
Figures from the Costa Rican Tourism Institute indicate that the average occupancy rate during 2013 was 48.7%, the lowest since 2009, when the international crisis started, resulting in a significant reduction in the flow of foreign tourists coming to the country.
The hotel is immersed in 45 hectares of primary and secondary forest , at the foot of the majestic Arenal Volcano , which makes it a true oasis of peace, enriched by an exuberant vegetation and diverse fauna. Montaña de Fuego has become one of the most beautiful hotels in the area, with one of the most privileged panoramic views of the Arenal Volcano.
Operates in Costa Rica, Honduras and Panama
Phone: (506) 2479 1220 - (506) 2479 1220
We are one of the best luxury hotels in San Jose, we have five-stars for business or pleasure travel.
Operates in Panama, Nicaragua, Honduras, Guatemala, El Salvador and Costa Rica
Phone: (506) 2523 1266 - (506) 8378 1266
Hotel Makanda by the Sea in Costa Rica announced that is has been chosen by the Elegant Small Hotels division of Lanier Publishing International Inc. for the prestigious honor of cover hotel for the 25th Silver Edition Guidebook.