The World Cup qualification games boost Costa Rican's consumption in various sectors such as drinks, food, clothing and technology.
However you have to know how and when to take advantage of the soccer euphoria. Gustavo Halsband, president of advertising agency HWP , believes that "... a brand or company should be aware of the circumstances that determine a change or alteration from the normal. This will put them in the spotlight and make them up to date and dynamic ", reported Elfinancierocr.com article.
Box office revenues from the show featuring Mexican Ocesa in Costa Rica, will be close to $17 million.
In the past two years an average of 30 major arts events have taken place in the Costa Rican capital, with an average annual income from ticket sales of $12 million.
"The Municipality of Alajuela estimates that the organizer of the show, Ocesa Costa Rica, will have to pay an amount which is close to $795,000, representing 5% city tax per ticket sold," noted an article in Elfinancierocr.com.
The first impulse when facing the crisis is to cut those costs not directly related to production and sales; advertising is one of them.
Advertising agencies are strengthening their strategies to stay close to their customers and to convince them how important it is to continue communicating with the market. They insist that reducing the advertising budget will alienate customers with the consequent reduction in sales, thus entering into a vicious cycle with even worse results.
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