Besides selling the beer brands Suprema and Regia Extra, the group Industrias La Constancia is preparing to also sell this year the business of distributing Coca Cola brand drinks.
The sale of the Coca Cola distribution business and its accompanying brands is due to a decision by The Coca Cola Company to secede from AB InBev, which despite being its partner in several countries, as in the case of El Salvador, also sells drinks under the Pepsi brand.
Industrias La Constancia will invest $ 45 million over the next three years.
At a press conference, company executives announced the recapitalization, explaining that it will be used to expand operations in El Salvador.
Attending the event was president of El Salvador Mauricio Funes, who praised the company, stressing that "the best social policy the government can implement is providing jobs, but it’s not the government which produces them, it’s the businessmen.”
The demand for this beverage in bars and restaurants shows a drop of up to 30%.
Since the month of January, explains the president of Industrias La Constancia, Martin Van Dam, changes in consumption habits show that part of the demand for beer consumption at bars and restaurants will be transferred to the supermarket sector.
Industrias La Constancia, ICL, was awarded first place in the central america in clean processes.
The Central American Commission for Environment and Development (CCAD), the environmental body of the Central American Integration System (SICA), rewarded the company for its clean production processes in brewing.
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