Sugary soda sales continue to exceed those of low sugar content, but in the last five years the consumption of the latter group has grown more than the first.
By volume and value sales of sugary carbonated drinks continue to dominate the Costa Rican market, both at the retail and wholesale level. In 2014, 191.3 million liters were distributed, generating $574.3 million in revenue.
In 2013 the sale of ice tea generated revenue of $78.5 million, 10.4% more than in the previous year, while sales of juices rose by 9.9% in the same period.
In 2013, 36.2 million gallons of iced tea were sold, 6.1% more than in 2012, according to data from the firm Euromonitor. "... Iced tea has evolved the most in terms of generating money in five years.
Costa Rica has the largest share of illegal liquor in the market of all the countries in Central America with 22%, while the average in other countries in the region is 8%.
Costa Rica also ranks among the top five countries in Latin America for having the most bootleg liquor in their markets, according to a study prepared by Euromonitor International for the Association of Producers and Importers of Alcoholic Beverages in Costa Rica (Apibaco).
Several factors have affected the brewery: the depreciation of the colon, the real estate crisis, the purchase of Kern’s and Pepsi, and the Draconian transportation law in Costa Rica.
“If you drink don’t drive, if you drive don’t drink.” The new transportation law of Costa Rica, with rigorous sanctions that could even include the seizure of vehicles for drinkers behind the wheel, has caused a reduction in the consumption of beer.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...