Sugary soda sales continue to exceed those of low sugar content, but in the last five years the consumption of the latter group has grown more than the first.
By volume and value sales of sugary carbonated drinks continue to dominate the Costa Rican market, both at the retail and wholesale level. In 2014, 191.3 million liters were distributed, generating $574.3 million in revenue.
In the last few years, there has been a pronounced change in the Costa Rican economy with more jobs going to bilingual people who are technically skilled or have a specialized profile.
The Costa Rican economy's globalized approach, accentuated in promoting exports and attracting foreign direct investment (FDI) has diversified and expanded demand for a workforce specializing in technology, industrial engineering, electricity, electromechanics, mechatronics and in administration certifications and English language as prerequisites for added value. Companies have also changed the weight they give to applicants, now giving 60% to knowledge and 40% to skills.
The loss of competitiveness due to costs, infrastructure backlog and delays in proceedings are forcing public sector companies to reduce their production and staff numbers.
The structural problems affecting the manufacturing sector explain the increasing shrinkage of Costa Rica's actual production. The lack of solutions to key issues affecting the productivity of Costa Rican industry is resulting in lower production and consequently less job creation.
Costa Rica has the largest share of illegal liquor in the market of all the countries in Central America with 22%, while the average in other countries in the region is 8%.
Costa Rica also ranks among the top five countries in Latin America for having the most bootleg liquor in their markets, according to a study prepared by Euromonitor International for the Association of Producers and Importers of Alcoholic Beverages in Costa Rica (Apibaco).
Eleven companies have shown their interest in participating in the local carbon credit market, which still lacks clear rules.
"Although in the last few days a "road map" for the Voluntary Domestic Carbon Credit Market in Costa Rica has emerged, there is still much to be done, therefore the country should not slow down on this issue," said Wilkie Mora, manager at Geocycle (a subsidiary of Holcim).
Investing in and maintaining an in-company workshop is expensive, but when the fleet size is large, the reduction in maintenance and repair costs can justify it.
This is the experience of Coca Cola Femsa in Costa Rica, which is performing preventive and corrective maintenance, and technical reviews of the 450 vehicles in its fleet in its own automotive workshop.
Since May 1 the hotel firm has been operating its first international all-inclusive hotel.
The hotel, located in Playa Conchal Province of Guanacaste, is operated by the SolMelia chain.
"Gisela Sánchez, Director of Corporate Relations at Florida Ice & Farm (Fifco), confirmed with La Nacion.com that the hotel, owned by a national firm, is being managed by Starwood (owner of the Westin brand)."
Beer imported from the US and Germany compete with with similar prices to those of local brands.
The entrance in effect of CAFTA-RD implied a tariff reduction of 15% to 11%, for U.S. beers. This tariff will be gradually reduced to 0%, at a rate of 1% per year. Currently, most imports come from Mexico and Nicaragua.
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