Five brands dominate this increasingly competitive segment of the dairy market, which has doubled its sales in the last five years.
Sales of single portion ice creams in supermarkets, grew by 88% between 2009 and 2014. Ice cream based on milk and water reported higher sales, achieving $50 million last year. The companies that dominate this market are Dos Pinos, Coronado, Pops, Monteverde and Sarita, and joining them are foreign brands which are venturing into this area.
The main dairy producers and exporters in the region are preparing for the beggining of operations in Nicaragua by the Mexican dairy plant Lala.
It is expected that by early 2015 the plant owned by the company Lala will start operating in Nicaragua, meaning that "... Competition for the Central American market over milk and its derivatives will be more intense. "
The formalization of the industry and the harmonization of the rules governing the livestock sector is the basis with which the business challenge presented by Asociation Agreement Central America-European Union will be faced.
Central America has already taken steps in harmonizing standards for the dairy industry, said Francisco Arias, an expert on integration from the Central American Dairy Farmers Federation (FECALAC).
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