Between 2019 and 2020, it is estimated that ice cream sales in the country increased by 6%, with supermarkets, discount stores and convenience stores being the main marketing points, as 7 out of every 10 units are sold in these establishments.
In recent years, ice cream consumption in the Guatemalan market has increased considerably, since between 2019 and 2020 sales increased by $8 million, going from $128 million to $136 million, according to Euromonitor estimates.
In this context of changing behaviors and new commercial realities, consumers are expected to increase their preference for open spaces, green areas, contactless payment systems, and stores where there are no queues.
The covid-19 outbreak caused far-reaching changes in the way people behave. These changes brought about a new business normal, a reality to which companies have had to adapt rapidly.
Increased purchasing power has triggered the consumption of coffee in the leading producers in the world, Colombia, Brazil and Vietnam, raising its international price.
The three countries which together produce 60% of the grains consumed in the world, are increasing their local consumption of coffee, putting pressure on the export supply and raising grain prices around the world.
Male grooming products increased by 36% between 2008 and 2013.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Trends in Beauty Market in Mexico.
The market for personal care and cosmetics in Mexico ended 2013 with sales of $10,843,000, which placed it in tenth position in the world below markets such as France, Russia and Italy, according to Euromonitor International.
A study by Euromonitor highlights the tendency to use small containers for cosmetics and personal care products in Latin America.
In order to reach all segments of the market, companies in the personal care and beauty sector are packaging their products in smaller containers and making them cheaper, keeping the quality of the product the same.
Miguel Ángel Jop, chairman of the Committee on Cosmetics at the Guatemalan Association of Exporters (Agexport), agrees with the view that the trend is going that way.
Organic and natural pet foods are the most in demand globally.
Natural and organic pet food has had great growth in the market. Between 2002-2012 premium brands increased their share by 68%, according to statistics provided by Euromonitor International.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Greater awareness of health issues is affecting pet owners who are opting for organic or natural pet foods made from fresh products and which do not contain preservatives.
The Colombian coffee shop chain announced stores in Guatemala, El Salvador and Costa Rica.
Elfinancierocr.com reports: "In Costa Rica, Juan Valdez will find a competitive market full of national and international brands such as Starbucks, Illy Gourmet, Saboreatéycafé and KafeHaus, among others."
"Juan Valdez is the only coffee chain in the world whose shareholders are the producers."
The special tax on soft flavored fizzy drinks opens an opportunity to market fruit-based drinks or vegetables.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Due to the alarming statistics on obesity in Mexico (a country that ranks first in the world with this condition) and the fact that soda drinks occupy third place worldwide as one of the main causes of this problem, according to the agency Euromonitor), the Finance Committee of the Chamber of Deputies of Mexico, has approved a special tax on flavored drinks equivalent to 1 peso per liter. This action was taken as a measure to put pressure on people to reduce consumption of these beverages and replace them with healthier ones.
In countries such as the U.S. and Switzerland, consumers prefer dark chocolate, driving up demand for cocoa worldwide.
According to market research by Euromonitor International, the value of a kilogram of chocolate in the United States reached a record high of $12.25 this year, up by 45% compared to the amount reported in 2007.
The increase in price has occurred because of a shortage of cocoa beans, which are roasted and ground to produce chocolate. It has even been forecast that the supply this year will not be enough to meet demand, mainly due to a drought in West Africa, where 70% of cocoa beans are produced.
Euromonitor is to hold an online seminar on trends in the Central American market in packaged foods and beverages.
A statement from the Trade Office of Costa Rica reads:
Free Webinar on trends in packaged foods and beverages in Central America
On August 10 there will be a webinar (online seminar) by Euromonitor providing information on Central American market trends in packaged food and beverages.
The prepared meals sector (restaurants) has reported a constant growth during the last six years.
According to a market analysis by the Euromonitor International consulting firm, since 2002 the number of full-service restaurants has gone up from 9,026 to 10,289 in 2007. During the same period, the volume of sales also grew by a similar percentage, from US$1.333 billion to US$1.514 billion, while the total number of transactions (visits) increased from 120,391 to 139,914.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...