The value of illegal sales of about 32,000 hectoliters of pure alcohol in the country each year is estimated at $54 million.
Growth in the volume traded on the illicit market has been increasing, with the exception of the period between 2012 and 2013, when it went down by 3.7% due to "... greater government control on ethanol, specifically in control of pharmacy alcohol and counterfeit or adulterated alcohol. "
Sugary soda sales continue to exceed those of low sugar content, but in the last five years the consumption of the latter group has grown more than the first.
By volume and value sales of sugary carbonated drinks continue to dominate the Costa Rican market, both at the retail and wholesale level. In 2014, 191.3 million liters were distributed, generating $574.3 million in revenue.
Sales of food supplements and vitamins during 2013 increased by 9% compared to the previous year.
Combined substances such as antioxidants, vitamins and supplements are part of the healthy products or foodstuffs category whose consumption has gained momentum in the country in recent years ... this is due to "... A higher level of consumer confidence in these products. "
Increased purchasing power has triggered the consumption of coffee in the leading producers in the world, Colombia, Brazil and Vietnam, raising its international price.
The three countries which together produce 60% of the grains consumed in the world, are increasing their local consumption of coffee, putting pressure on the export supply and raising grain prices around the world. According to the firm Euromonitor, cited in an article by The Wall Street Journal, "...Projections are that packaged coffee purchases in Brazil will amount to 1.03 million tons per year, surpassing the United States as the largest consumer of coffee in the world for the first time since at least 1999 "
The market for personal care and cosmetics in Mexico ended 2013 with sales of $10,843,000, which placed it in tenth position in the world below markets such as France, Russia and Italy, according to Euromonitor International.
One out of every five bottles of liquor consumed in the country comes from the illegal market, which moves $64 million and is growing by 30% every year.
The easy availability of raw materials and the lack of regulation on the end use of these products, leads to one out of every five bottles of liquor consumed in the country being illegal, absorbing 23.5% of the total spirits market in terms of volume and total sales. The consumption of illegal alcohol is growing at a rate of 30% per year compared to the production of legal alcohol which has only 6.8% growth.
A study by Euromonitor highlights the tendency to use small containers for cosmetics and personal care products in Latin America.
In order to reach all segments of the market, companies in the personal care and beauty sector are packaging their products in smaller containers and making them cheaper, keeping the quality of the product the same.
In the past five years, retail sales of ice cream have increased by 71%
The franchise model and market segmentation has been the scheme which artisanal ice cream shops have used to maintain their share in a market where 85% belongs to only one competitor, the cooperative Dos Pinos.
At least ten companies are competing in a market where the amount of tons sold between 2008 and 2013 grew by 24%.
In Costa Rica, the market for sausages is fought over by at least 10 companies, where Corporación Pipasa, a subsidiary of Cargill International, is the largest participant. Whereas in 2008 20.2 tonnes of sausages sold in, 2013, 25 tons were sold in the country.
Costa Rica has the largest share of illegal liquor in the market of all the countries in Central America with 22%, while the average in other countries in the region is 8%.
Costa Rica also ranks among the top five countries in Latin America for having the most bootleg liquor in their markets, according to a study prepared by Euromonitor International for the Association of Producers and Importers of Alcoholic Beverages in Costa Rica (Apibaco).
The special tax on soft flavored fizzy drinks opens an opportunity to market fruit-based drinks or vegetables.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Due to the alarming statistics on obesity in Mexico (a country that ranks first in the world with this condition) and the fact that soda drinks occupy third place worldwide as one of the main causes of this problem, according to the agency Euromonitor), the Finance Committee of the Chamber of Deputies of Mexico, has approved a special tax on flavored drinks equivalent to 1 peso per liter. This action was taken as a measure to put pressure on people to reduce consumption of these beverages and replace them with healthier ones.
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