Starting with its name, Nature Air, the Costa Rican airline is an example of skill in the marketing of its strength as an ecological flagship.
Since 2004, the company has been offsetting its carbon emissions by contributing cash to the National Forestry Financing Fund of Costa Rica for the protection of over 200 hectares of native forest on the Osa Peninsula. The company also conducts all of its air and ground operations through processes that minimize the ecological impact of the activities.
They are trying to establish the parameters which when fulfilled would rate the plantations as carbon fixing both at the national and international level.
The minister of the Environment, Energy and Telecommunications (Minaet), Roberto Dobles, explained to producers and representatives of the Costa Rica Coffee Institute (Icafe) that there are legal opportunities for the National Forestry Financing Fund (Fonafifo) to include coffee plantations to receives payment for environmental services.