An increased supply of imported pork has caused a general price reduction and increased annual per capita consumption by two kilos.
Demand for pork in Costa Rica increased from 11 kilograms (kg) per capita in 2014 to 13 kg per capita in 2015, according to figures from the Costa Rican Chamber of Pork Producers (Caporc) cited by Nacion.com.
Strategies and new low price offers are being prepared before the arrival of the Walmart name in the country.
The fight to win customers in an increasingly aggressive market has been reinvigorated in recent weeks, since the retailerWalmart decided to change the name of its supermarkets from Hipermás to Walmart.
The Colombian company, Olímpica, owner of Megasúper, is to invest in remodelling its chain of stores.
Wálter Vega, Megasúper commercial vice-president, has stated that the company has already invested $20 million in improving 10 of its supermarkets and during the remainder of 2011 will target a further $10 million to revamp other stores.
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