Location Intelligence is transforming the way brands communicate with their current and potential customers, maximizing marketing campaigns and optimizing costs.
Location analytics leverages and enhances marketing campaigns by providing faster and deeper insights to your customers.
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
In Guatemala, the rights for the transmission and reproduction of sports events of the national teams of the National Football Federation, in all its categories and modalities, are tendered.
According to the rules of the contest, the rights that comprise the transmissions by open television, cable television, and radio, produced and transmitted within the national territory.
The recent announcement of the construction of a Disney theme park in Costa Rica has been denied by the Disney Corporation itself.
EDITORIAL
The announcement by the mayor of the city of Liberia on a morning variety program was quickly replicated by various media outlets for a few hours after being denied not only by the Disney Corporation and by the supposed developer of the project, but even by the aforementioned mayor, who was not able to confirm the information.
On August 28 the Superintendency of Telecommunications will auction three broadcasting frequencies with departmental coverage areas for Izabal, Retalhuleu and San Marcos.
This is the second phase of a series of auctions held by the entity, during the first phase of the Superintendency of Telecommunications (SIT) auctioned 13 broadcasting frequencies with national coverage, eight of which were awarded to the group Emisoras Unidas and six other bidders, and the point to point frequencies were awarded to Banco Industrial.
Starting from very low levels, pay TV is growing in Central America, with 4.4 million subscribers foreseen by 2018.
"... In just four years between 2008 and 2012, all of the six Central American countries saw increases in the average subscription rates of pay TV from between 21.4% to 31.3% of households with televisions. Measured in nominal terms, it amounted to a net addition of nearly 1.15 million new subscribers during the period, going from 1.5 million customers at the end of 2008 to over 2.6 million by the end of 2012 .... this upward trend will continue in the medium term. Towards 2018, it is expected that over 40% of households with televisions in the region (4.4 million) will subscribe to a pay TV service, which still generates significant room for future growth. "
According to research by the consultancy Mintel, more than two thirds (66%) of social network users say they rarely pay attention to ads on these sites.
More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions .
In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship.
Only television and radio appear to be safe from the unstoppable advance of digital media on consumer preference. Print media is suffering most from this change in trends.
As internet penetration in homes and businesses increases, consumers are changing their information consumption habits, and spending more time in front of the PC or with their phone in hand, rather than reading newspapers and print magazines.
A new law aims to regulate private advertising, sanctioning companies which advertise without prior authorization from the Ministry of Health.
Various sectors in the advertising industry, media, attorneys, consumer organizations and human rights groups are criticizing the government´s bill, reported the article by Laura Rodriguez Rojas and Ramon H. Potosme of Elnuevodiario.com.ni.
The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost.
The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution.