The design services, development of advertising campaign and metroculture, for the Panama Metro are tendered.
Panama Government Purchase 2020-2-80-0-08-LP-002862:
"Specific strategic objectives:
-To inform the public about the progress of the projects developed by the company: Airport Branch, Extension of Line 1 to Villa Zaíta and the future Line 3.
Almost 30% of the commercial establishments operating in Santa Tecla are restaurants, hotels, offices, schools and shopping centers.
An analysis of the commercial establishments in El Salvador, carried out by the Trade Intelligence Unit of CentralAmericaData shows interesting results about the characteristics of the companies operating in Santa Tecla, a municipality in the department of La Libertad, according to their location and type of activity.
It is estimated that about 25% of the commercial establishments that operate in the canton of Santa Ana correspond to companies in the service sector, which are mostly vehicle workshops, consulting and legal offices.
An analysis of commercial establishments in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData shows interesting results on the characteristics of companies operating in the canton of Santa Ana, province of San José, according to their location and type of activity.
It is estimated that in the municipality of Antiguo Cuscatlán, in El Salvador, about 23% of the commercial establishments correspond to companies in the service sector, which are mostly beauty salons, supermarkets and clothing stores.
An analysis of commercial establishments in El Salvador, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of companies operating in Antiguo Cuscatlán, a municipality in the department of La Libertad, according to their location and type of activity.
It is estimated that in San Salvador two out of every ten commercial establishments are service sector companies, which are mostly vehicle maintenance workshops, banks and consulting agencies.
An analysis of commercial establishments in El Salvador, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the characteristics of the companies operating in the country's capital, according to their location and type of activity.
TVN Media announced that it has signed an asset purchase agreement for Green Emerald Business Inc., which includes six open radio frequencies under the Radio Panama brand and the right to use the LOS40 brand.
TVN Media reported that the contract was signed on January 24, 2020, an agreement that follows the company's corporate strategy to expand its multimedia product portfolio.
On January 14, the acquisition of Publicidad Interamericana by the Bcomm business group was officially announced.
In an official statement from Bcomm, the communications holding company comprising BBM MullenLowe, Voltage Productions, SkyCom and Punto Aparte Carat, it was indicated that "the incorporation of Publicidad Interamericana S.A. was successfully completed. (PISA Publicidad) to our business group."
In a context of a drop in the number of tourists arriving in the Dominican Republic, the authorities announced that they are implementing a new campaign to reposition the destination, which will be focused on the U.S. market.
As part of the new international advertising campaign, the tourism sector in Panama expects visitor arrivals to increase by 125,000 tourists per year, who could generate annual revenues of close to $100 million.
The "Panama Stopover" campaign aims to take advantage of the competitive advantages that the country has, encouraging tourists who are in transit in the country to include in their itinerary an extended stop, which could be up to seven days at no additional cost in the airfare.
The airline filed a demand arguing that the entity owes it payments for advertising services provided in 2018.
The Guatemalan Institute of Tourism (INGUAT) and the company Wamos Air, signed a cooperation agreement to promote the country as a tourist destination during 2017, which was extended to 2018.
Juan Antonio Tarjuelo, representative of the press office of Wamos Air, assured Prensalibre.com that "...
The growing tendency to lease rather than buy, not only real estate and cars, but also services and products, is forcing traditional companies to reinvent themselves completely, not to be left out of the new digital and collaborative economy.
Although in Central America this trend is not yet as marked as in other regions of the world, companies that want to prevail in the future must pre-empt it and begin to redefine their long-term strategies, considering these changes that while leading the new generations, are not alien to other age segments of the population.
The growth in life expectancy generates multiple market opportunities for groups of people over 50, who generally have higher budgets to spend, but are often excluded from brand messages.
According to reports from CentralAmericaData, so far in the 21st century life expectancy at birth has increased in all Central American countries.
Because between 2018 and 2019, the consumer's fixed expense free budget in Costa Rica is estimated to have decreased from 18% to 14% of total revenue, four out of ten buyers made the decision to change brands, and two are considering doing the same.
A study presented by Elfinancierocr.com, explains that women are the most affected by the economic situation of the country, since they said that after subtracting all their fixed costs, they only have 12% of their budget.
On average, consumers who belong to 30% of the group of people with the highest consumption capacity in the Metropolitan Area of San Salvador travel through the streets of Antiguo Cuscatlán, and 4 out of 10 are between 21 and 30 years old.
An analysis of the floating population in El Salvador, elaborated by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of the people who every day move from place to place on the streets of the Metropolitan Area of the capital of San Salvador.
The National Institute of Statistics and Censuses of Costa Rica tenders the communication campaign of the XI National Population Census and VII National Housing Census for 2021.
Costa Rica Government Purchase 2019LN-000001-0014400001:
"This service includes the execution of the public relations actions defined in the comprehensive institutional communication strategy (INEC) and the Bicentennial Census (2020-2022), with the aim of raising awareness among the different actors in the process and ensuring that this translates into active commitment in the different roles expected of each of them.