99,000 vehicles came into the country in 2014, of which 30% were new cars and 70% used ones.
Compared to the figures reported in 2013, imports of new cars grew by 11% and used cars by 17%.In 2014, the month registering the highest number of new imported vehicles was November, with 3,264, while for used vehicles it was December, with 2846. Car sales rose by 8.2% compared to 2013.
The first months of 2014 show that the industry is recovering from the decline in sales in 2012/2013 caused by the entry into force of the first registration tax.
An article in Prensalibre.com reports that José Javier Casas, general maanger of Cofino Stahl and president of the Union of Motor Vehicle Importers (Aidva) noted that "... In 2013 25,789 units were sold, in 2012 27,028 were sold; however, we predict that this year will close with an increase of 10%. According to Casas, this would mean about 30 thousand units being sold. Is expected that this will be achieved in the medium term and that they will beat the record of 2007, when 36,000 new cars were sold. "
Payment of the bonus raises expectations of better sales in cars and electronic equipment.
Jose Cofino, marketing manager at Volkswagen, said it expects a 30% increase in sales during July, while according to Cofiño Stahl, distributor for Toyota, "July is one of the best months," because the “14” bonus helps people pay the deposit, which in past years resulted in sales increases of 20%.
The business anticipates opening a new agency to assist clients in September.
The manager of sales, Jorge Vallendor, announced that next month they will present the 5-passenger Audi Q5 vehicle.
Roxana Larios writes in an article in Sigloxxi.com: "Starting this month, Group Cofiño Stahl will market Audi cars after the acquisition of Regesa, which is part of Continental Motors," reports the general manager of the Group, José Javier Casas.
Automotive dealership Cofiño Stahl ventured into the motorcycle market after the collapse in car sales.
Car sales have decreased by more than 60% in the last year, forcing the sector to react and adapt. In the face of this situation, Cofiño Stahl, Chevrolet dealer, decided to enter the growing motorcycle market by importing and distributing the Chinese brand Genesis.
In February 2009, 1,156 new cars were imported, a drop of 61.5% when compared to the 2,927 new cars imported in February 2008.
With regard to used vehicle imports, the decrease during the same period was 31.5% because 5,613 units were imported in February 2009 and there were 8,200 during the same period in 2008.
Nelson Escalante, a spokesman for the Used Vehicle Importers Union, told El Periódico of Guatemala, "The economic situation is tough and people are no longer saving to buy a car." He also indicated that if "the Congress of the Republic approves the establishment of the First Registration of Vehicles Tax (Iprima) to replace the current import tariff and surcharge with a rate of 26% on the estimated value of the vehicle, sales could drop between 50% and 60%, leaving about 150 thousand people out of business."
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