Five brands dominate this increasingly competitive segment of the dairy market, which has doubled its sales in the last five years.
Sales of single portion ice creams in supermarkets, grew by 88% between 2009 and 2014. Ice cream based on milk and water reported higher sales, achieving $50 million last year. The companies that dominate this market are Dos Pinos, Coronado, Pops, Monteverde and Sarita, and joining them are foreign brands which are venturing into this area.
In the past five years, retail sales of ice cream have increased by 71%
The franchise model and market segmentation has been the scheme which artisanal ice cream shops have used to maintain their share in a market where 85% belongs to only one competitor, the cooperative Dos Pinos.
The Costa Rican firm has announced the opening of more stores in U.S. and Costa Rica.
Last February, the Pops ice cream chain opened its first branch in Miami measuring around 100 m2 and with an investment of $500,000. This was an initial step, because as well as operating this site in a mall in Pembroke Pines, it plans to open two more ice cream parlours in Florida during 2012.
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