Every day more and more retail companies are selling their products through their own websites, climbing up the wave of change already being felt in traditional sales formats.
In Costa Rica, even though statistics show a slight decrease in total purchases made by online consumers, trading companies are optimistic and predict a growth in the long-term trend, as is happening in other markets . For this reason, companies such as Britt, Gollo and Automercado have invested in improving their platforms to facilitate the sale of their products electronically.
The company has applied for deregistration as an issuer of local stock on the market and will be accessing cheaper forms of financing in overseas markets.
The Britt Group has deregistered as an authorized issuer of publicly offered securities in the Costa Rican stock market, because the company wishes to seek financing in foreign markets which have lower interest rates and better costs. It is expected that in April they will be fully out of the market, meanwhile, the company "... will exercise the option of Early Redemption of 100% for standardized dollar debt bondholders."
The Costa Rican company has announced it will be opening five stores in Guayaquil airport and has signed contracts to operate at air terminals in Guatemala City and Montevideo and Punta del Este in Uruguay.
For the expansion of its operations, Grupo Britt has invested about $5 million, which will come from both equity and bank financing. Including these projects, there will be 13 countries where the company operates.
Local businesses and international franchises are looking to differentiate themselves focusing on service and the quality of coffee in a market which, in the opinion of competitors, is not yet saturated.
There are now several local and international brands entering the coffee market in Costa Rica, including Britt Group, Starbucks, Café Art & Spoon, who in 2014 opened new outlets and projects that in 2015 there will be continued expansion offering consumers different concepts.
The Dos Pinos Costa Rican dairy cooperative is negotiating the purchase of a plant in Nicaragua and is working on setting up another one in the Dominican Republic.
In an interview Nacion.com by Marvin Barquero with Rodolfo Barrantes, president of Dos Pinos, the official confirmed that the regional expansion strategy of the company is still moving forward. "We're involved in two or three important businesses outside, expanding our business. We just bought Nevada in Panama. In Nicaragua we are closing a deal, it is a purchase, and is very close to being realized".
From 18th to 20th of June, the mission "Business Opportunities Costa Rica- Colombia: Free Trade, investment and green business", will be in search of new business deals and will promote the country's export supply.
The company is currently installing two new stores in the resort Hotel Paradisus Playa Conchal in Guanacaste.
The economic crisis has indeed caused a decline in the arrival of tourists to the Hotel Paradisus Playa Conchal resort, but the General Manager of Café Britt, Pablo Vargas, is “convinced that once the crisis ends the harvest from the current investments will bring better fruits,” according to Elfinancierocr.com.
As the sixth store opens at the Santiago airport, plans to open the first location in Antigua island is coming together.
With an investment of $1 million, the Costa Rican company, Coffee Britt, inaugurated a store called "Rumbo Sur" at the Santiago, Chile airport two weeks ago. The store is 260 square meters, and it is situated next to a 60 square meters mini-market.
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Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (507) 316-3500