From next April, when the contract with the agency BB & M expires, the tourist agency will directly handle the $6 million advertising budget to be spent advertising spots for international promotion campaigns.
The Tourism Authority transferred $ 2 million to BB & M agency, completing $ 7.5 million for promotion in 2011.
"For 2010 and 2011 we had a budget of $ 12 million, from $ 39.5 million that had been established in the initial contract which was won by Publi4 in 2007 and last year the Government transferred it to BB & M," the article in Prensa.com reported.
The campaign will feature more Internet and less television in order to attract international tourists.
According to Prensa.com, the agency "BB&M, from this year, will be in charge of developing the campaign, now that the National Tourism Council has awarded it the contract that used to be managed by Publicuatro (P4)".
Another of the PanamaTourism Authority's (ATP) key strategies is to form partnerships with major US travel agencies to promote Panama as a tourist destination for Americans.